Clearview National August 2015 - Issue 165 | Page 86
socialmedia
Balls2 Marketing’s Communications Director Sarah Ball talks about
video and what role YouTube has to play in marketing in her series of
advice columns on social media for Clearview Magazine/ Pro Installer
Watch
and
learn
»»I’ve just got off the
phone from speaking to my
brother. He was talking about
how much he loves YouTube.
When the element went in his
oven for the second time in a
couple of months, he Googled the
problem and found a post about
a faulty fan that was causing the
element to overheat. He then
watched a YouTube clip of how
to replace the fan and there was a
warning on the video to be wary
of a particular left hand threaded
screw. He reckons that without
it he’d have knackered the oven
and he would have had to buy a
new one – so YouTube saved him
500 quid.
He went on to tell me all the
other useful things he looks at on
YouTube. Whether its technical
stuff for his work (he’s a heating
engineer) finding obscure tracks
by Frank Zappa, or checking stuff
out about his Microlight, he says
it’s easy to find what he wants.
He’s not the only one, every
month more and more people
find what they’re searching for on
YouTube.
Keep it short
It’s so easy to watch video.
Shorter is better – we want
information fast and two minutes
is more than long enough.
Forrester Research claims that
one minute of video was worth
1.8 million words, which puts the
phrase, a picture is worth a 1,000
words, into perspective.
YouTube in
numbers
Having video is good for your
Google rankings. Because it
values footage, you’ll often find
YouTube content comes high
up on searches. But you don’t
have to create professional videos
to get views. There are loads of
videos you can make with a smart
phone.
Do it Yourself
If you’ve installed a houseful
of windows it’s difficult to get a
photo that shows them up close
as well as the whole house. But
with video you could walk round
the house, or start off with a wide
shot and come in for a close up.
Even with something this simple
its likely to get more views than
a photo. For a new door show
it opening and closing, how the
lock works or a close up of the
threshold.
Installation videos
demonstrating how you do a
particular detailing can show
prospective customers the level of
86 » AUG 2015 » CL EARVI E W- UK . C O M
workmanship and care you take.
If it closes an extra deal for you,
it’s worth taking 10 minutes to
film and upload.
Check the
soundtrack
Raw video is fine – but check
the sound before posting – and
get your brand into the film if
you can. There are several video
editing software programmes
that are easy to use, and a quick
internet search for royalty free
music means you can add a
soundtrack.
Sometimes you don’t even have
to make the videos yourself. Ask
your suppliers for videos you can
use on your website. Some will
even personalise them for you.
Adding video to your social
media makes it stand out better
from text only or photo posts,
and attracts the attention of
people looking.
It’s easy to get started. Just pick
up your phone and press record.
Every month 6
billion hours of
video is viewed
1 billion users
40% of views are
on mobile devices
Website visitors are
64% more likely
to buy on an online
retail site after
watching a video
64% of marketers
expect video to
dominate - Neilson
Video will account for
69% of all consumer
in ternet traffic by
2017–Cisco Visual
Networking Index
Next month I’ll be talking
about getting the most from
Google+ in the last of my Social
Media columns for Clearview.