PROUD SPONSOR OF DOORS & WINDOWS
DOORS & WINDOWS
LETTER TO THE EDITOR
I read with interest the latest findings from Palmer and his forecasts for the continued growth of composite doors through to 2020 when he says they ’ ll represent two thirds of the market . It ’ s obviously great news for the industry – remember just a few years ago at the height of recession when our sector was staring down the barrel of a gun ?
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GROWTH MARKETS present their own challenges and suppliers have the responsibility to ensure that they ’ ve invested strategically and in advance of market demand to ensure that downstream customers get the service , products , quality and innovation they need to meet the growth . This is precisely what DOORCO has been doing over the last 3 years , achieving a total investment close on to £ 5million in the UK and Korea . Indeed , the original decision to establish our own production facility in Korea - which has capacity for > 900 doors per day - is now bearing fruit thanks to the fact it ’ s completely independent . The brand has no controlling suppliers / investors dictating UK policy , meaning that all elements of the business are decided by DOORCO only .
Thanks to this tight supply chain integration , DOORCO ’ s focus on prepped door business for the next 12 months is to raise bar on our customer service and delivery on robust operational targets , whilst staying at the forefront of product quality and new innovation . Our recent investment made into a second new paint line and other machinery removes any bottle necks experienced in 2016 , and allows us to provide a better level of service whilst welcoming new customers to DOORCO .
DOORCO ’ s strategy has never been a case of big ‘ for the sake of it ’. We ’ ve grown strategically to continue to meet the needs of all our customers - small , medium and large . It ’ s a journey that started over 4 years ago , and part of a well thought out , considered – and even cautious - overall strategy . To enable customers to continue to grow and for us to accept new customers ( from prepped to container ) has always been our aim .
The shape of the composite door market has shifted significantly in recent years . Gone are the days of one large supplier with complete control over the sector . Markets with multiple suppliers mean choice and a far healthier market for everyone . It ’ s a great endorsement to see Palmer ’ s report underpinning DOORCO ’ s strategy to support customers through investment , something that will benefit all of us if we get it right .
Dan Sullivan . DOORCO MD
Do you have something to say ? Email becky @ cvgroup . co . uk
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