Clearview National April 2017 - Issue 185 | Page 26

INDUSTRYNEWS
Added to growing membership
» » THE FEDERATION OF MASTER
Builders (FMB) is the latest organisation
to join the National Home Improvement
Council (NHIC) and add its voice to
a growing membership of influential
organisations which share the NHIC’s
ambitions for raising standards and
protecting consumers when it comes to home
improvements in the UK.
The FMB will work closely alongside
companies, trade associations and
accreditation providers such as British Gas,
Which? Trusted Trader and NAPIT for
building services.
‘we must be even more
ambitious and raise
standards right across the
private domestic sector’
Sarah McMonagle, Director or of External
Affairs at the FMB, said: “Following the
recent publication of the Bonfield Review
“Each Home Counts”, it has never been more
important for organisations in the home
improvement sector to work together through
organisations like the NHIC. The FMB
represents the thousands of small building firms
which will actually deliver the improvements
to our existing homes that the Government’s
carbon reduction target demands. However, if
we are going to raise standards in this arena we
should not limit ourselves to energy efficiency
and renewables work – we must be even more
ambitious and raise standards right across
the private domestic sector and then seek the
financial incentives from the Government to
stimulate demand for these improvements
among consumers.”
www.fmb.org.uk
Awarded for innovation in
social housing access control
» » CLIQ® REMOTE FROM ASSA, HAS
won the title of ‘Most Innovative New
Product’ at the 2017 Housing Innovation
Awards.
Held at The Grand Connaught Rooms
in Covent Garden, London, the award was
presented to ASSA in recognition of how it is
helping transform access control and effective
key management in the social housing sector.
John O’Brien, Director of Innovation
at BRE (Building Research Establishment)
Innovation Park, one of six esteemed housing
professionals judging the awards, said: “We
found ASSA’s innovation gave housing
associations more control over their void
properties, reduced costs in repeated visits
and allows them to control the whole process.
Another area that the judges were particularly
excited about is extending the product to
provide access for care workers and addressing
health issues such as dementia.”
Simon Wilson, National Sales Manager for
ASSA CLIQ® Remote, said: “We are proud of
how CLIQ® Remote is helping revolutionise
access control for the social housing market,
and this award is recognition of that. We look
forward to sharing the opportunities it can
deliver with other social housing organisations
across the UK in the future.”
www.assa.co.uk
DIGITAL LAUNCH ENABLES ONLINE ADVERTISERS
TO TAP INTO LUCRATIVE HOMEMOVER MARKET
» » WITH A PURCHASING
power of £12 billion annually in
the UK, homemovers are a hugely
untapped target audience for
advertisers, with each homemover
spending an average of £10,000
for a variety of goods and
services before, during and after
a move.
Life event marketing company
TwentyCi has launched its
digital and programmatic
division, TwentyCi Digital,
which will enable advertisers
and their agencies to reach
known homemo vers through
26 » A PR 2017 » CL EARVI E W- UK . C O M
programmatic advertising at the
appropriate time for their product
- as well as through other digital
channels including social media,
PPC and TV.
Paul Hickey, Director of
Digital Solutions at TwentyCi
Digital explains, “Buying a
house is the biggest investment
that individuals make during
their lifetime and leads directly
to spend across many product
categories. By identifying exactly
where an individual consumer is
within the six step homemover
cycle - from Pre-Mover through
to Move Homemaker - we make
it possible for advertisers to reach
home buyers at the exact time
when they need their product,
in a compelling and contextually
appropriate way, using the right
media channel. It’s our use of
factual data rather than intent
data that ensures our clients’
budgets work much harder.”