Clearview National April 2017 - Issue 185 - Page 24

INDUSTRYNEWS A BESPOKE SUPPORT PACKAGE FOR EVERY SIZE OF BUSINESS » » THE GLAZERITE UK GROUP LTD now offer one of the industry’s most comprehensive support packages thanks to its expert marketing team. The company’s technical and business support is impressive, offering professional guidance on industry legislation, human resources, accounting, IT and health and safety – as are its first-class quality management system and production standards, which ensure all products are CE and Kite marked, and come with 10 year guarantees, including all ironmongery, which is in excess of the manufacturers warranties. In addition to that, Glazerite also provides a wide range of support packages to its customers. These include membership of Network VEKA and its Approved Installer Scheme, the EdgeTech SuperSpacer Dealership Installer and Saint-Gobain Planitherm Installer Network schemes, plus extended guarantee and insurance schemes from hardware suppliers MACO, ERA and Ultion. Glazerite’s National Sales and Marketing manager, Chris Thompson, said: “We offer the same support for any size business – from a small trader working from home, to large companies with multiple showrooms and trade counters – so should our customers need advice on anything from sales software to a new website and everything in between, Glazerite has the expertise and resources to help.” www.glazeritewindows.co.uk BIM in a basket » » EUROCELL HAS reimagined the way designers and specifiers access its BIM models. The result is the BIM Centre, where finding and downloading the right BIM models is quick and fast, and updates are delivered automatically. Users can sign up free to the BIM Centre in a matter of minutes and then use Eurocell’s new search and filter tool to find the models they need. Rather than downloading models one-by-one, they all go into a BIM basket to be downloaded en masse at the end of the process. The models downloaded by each user will also be stored in a personalised BIM Library for quick and easy access later. If specifiers can’t find the model they need, the BIM Centre has a simple ‘Request a BIM’ function which will be handled by Eurocell’s technical support team – who will always on hand to help with queries. “We know from talking to our customers that getting the right BIM models can sometimes be a frustrating and time-consuming experience,” said Eurocell Head of Marketing BRIGHT PARTNERSHIP Chris Coxon. “The idea behind our BIM Centre was to make everything as hassle-free as possible, and to make sure that people always have access to the latest information.” www.eurocell.co.uk 24 » A PR 2017 » CL EARVI E W- UK . C O M » » ONE OF THE UK’S leading rooflight manufacturers with a strong reputation across the glazing world for quality and innovation, has appointed Purplex as their PR agency. Leicester-based Roof Maker manufactures an extensive range of roof windows including flat, pitched, opening and lantern rooflights, and is a well- recognised brand in the retail sector. Roof Maker’s impressive reputation led to their acquisition by Next Wave Partners LLP in the latter stages of 2016. The new owners are looking to take the company to the next level, stepping up activity in every area – including their marketing by appointing Purplex to work alongside their digital and marketing team to develop and implement a multi- channel strategy. Paul Mildenstein, CEO of Roof Maker commented: “We have grown a strong presence in the retail sector with our stunning rooflights, selling to customers across the UK and internationally. However, we are now looking to grow in the trade and commercial sector, building relationships with architects, specifiers and installers. We appointed Purplex because of their experience in this area, helping businesses within the fenestration industry expand and become a recognised name in the trade and commercial space.” www.purplexmarketing.com