Clearview National April 2016 - Issue 173 | Page 67

FIT SHOW 2016 with the cutting for each part completed to the customer’s specifications during the manufacturing stage. This allows the roof to be ready for assembly on delivery. A detailed installation guide will be on hand and the team from Made for Trade will be able to offer help over the phone. Online assistance will also be available. The Korniche is a design with patent pending parts and will be exclusively manufactured by Made for Trade, a company with more than 35 years of conservatory roof fabrication experience. The product can be assembled quickly by fitters on site, allowing for flexibility in delivery. The flat-pack arrangement gives the option of easy delivery to hard-to-reach locations such as sites not accessible by roads where a pre-built lantern may require a crane to lift into position. AFFORDABLE Despite the attention to detail and the high quality, injection moulded seals are expensive, the company says the Korniche will be competitive on price and will appeal to builders, installers, architects and homeowners. All the necessary pricing software has already been put in place. VISIT MADE FOR TRADE AT THE FIT SHOW ON STAND NUMBER 260 Such is the company’s faith in the Korniche that it has set up a dedicated 11,000 sq ft factory complete with new machinery, such as a five axis CNC saw. Made for Trade already has a roof factory, a separate bi-folding door premises, a warehouse for parent firm Aanco’s local retail operations and a show village containing nine conservatories in Teesside. A marketing campaign is underway with the key words describing the Korniche as ‘contemporary, innovative, unique, luxurious, affordable, and game-changing.’ The company will have a full roof on display at the Fit Show and an animated video with lifestyle shots. As Bradley said, “It’s all fair and well having a great product but you have to back that up.” He added: “I am very excited about our new Korniche roof lantern and am looking forward to showing it at the FIT Show. The product removes all the boundaries why people would not buy it and we expect it to be so much better than others on the market. I really think the look of it will be well received.” ABOUT MADE FOR TRADE Made For Trade is a leading fabricator and supplier of the global conservatory roof system and SMART Visofold aluminium bifolding doors. Having seen rapid growth in recent years, including an increase of 98% in demand for bi-folding doors in 2015, the company now employs over 60 staff in four factories. Based in Stockton-on-Tees, Made For Trade has a database of over 900 loyal customers, attributing its success to its lean and efficient strategy, as well as its ability to deliver expert support and quality products at exceptional prices. www.madefortrade.co.uk APR 2 0 1 6 6 7