Clearview National April 2016 - Issue 173 | Page 117
MACHINERY
MACHINERY PARTNERSHIP BRINGS NEW
OPPORTUNITIES TO UK MARKET
»»LONGSTANDING BRITISH
manufacturer of glass insulating machinery,
Bassra Machine Tools Ltd, has teamed up with
Kaban, the biggest manufacturer of PVCu
fabricating machines in Turkey to bring its
products to the UK market for the first time
in its 30 year history.
The two likeminded companies have been
known to each other for almost 15 years,
often selling to the same customers, and
have been successfully working together for
the past six to seven years in other parts of
the world. But it has only been in the last
six months that Bassra has begun acting as a
distributor for Kaban in the UK and so far
the response has been good.
Kaban’s customer credentials speak for
themselves, with the company supplying
machinery to the main factories of some of the
biggest manufacturers in the industry. In India
and Germany for example, such places are
actually used for training purposes, such is the
exemplary standard of the facilities.
Both Bassra and Kaban have the same
unique selling point of offering reliable and
reasonably priced machinery, appealing to
smaller companies producing 15-20 windows
a day to those making 1,000 windows per
day, from fully automatic lines to smaller set
ups.
Kaban has sizeable operations in Istanbul,
Turkey, which employs 200 people and
sells thousands of machines annually to 85
countries across the world. Its unit prices have
the benefit of the cheaper labour costs and
overheads associated with manufacturing in
Turkey. To assist potential UK customers that
are unfamiliar with Kaban’s machinery, Bassra
is about to set up a showroom at its factory in
Birmingham.
“This is a very exciting time for Bassra and
our customers, now that we are able to offer
PVCu processing equipment, in addition
to glass insulating machinery,” comments
Bassra’s head of sales and marketing, C J
Kohli. “We also have a close relationship
with a finance company whose previous
experience of our machinery has instilled a
lasting confidence that new customers can
instantly benefit from, providing they meet
the relevant criteria.”
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