Clearview National April 2015 - Issue 161 | Page 38

DOORS&WINDOWS

Service always
a Personal
Choice

Aluminium Patio
Doors added to range
»»Bi-fold door
supplier, Made For Trade, has
welcomed SMART systems’
Visoglide Plus patio door into
its product range.
With improved U-values and
superior thermal performance,
the Company is hoping the new
product will become as popular
as its best-selling Visofold
aluminium bi-fold door.
Made For Trade, who also
supply conservatory roofs,
has opened a new premises
specifically for the manufacture
of the Visoglide patio doors, in
addition to its separate bi-fold
door and roof factories.
Managing Director Bradley
Gaunt said: “With our vast
experience in manufacturing
and supplying aluminium
bi-fold doors and conservatory
roofs, we felt this was the right
time to extend our range.
“Highly versatile and of
fantastic quality, the Visoglide
Plus was the perfect product in
which to do this.”
The Visoglide Plus is an
upgrade to SMART’s existing
Visoglide patio door range,
giving improved strength and
weather resistance and featuring
an extended Polyamide thermal
break in the main sections that
allow it to achieve a U-value of

1.6 W/m²k when installed with
a suitable sealed unit.
The multipoint locking doors
are available in both single and
dual colour and in a wide choice
of finishes and shades, including
SMART’s range of textured
colours.
Bradley added: “We are
excited to be able to offer
such an exceptional product
to our customers and having
had ten years of supplying to
trade across the UK, we are
proud of our reliable and quick
service. The high percentage of
customers returning to us prove
that we are very hard to beat.”
The Company has enjoyed
rapid expansion and growth
over recent years, with two new
factories, a sharp increase in
staff numbers, and the release of
a brochure to meet interest and
demand in 2014.
This year, Made For Trade has
started supplying its products
into Scotland from its base in
the North East, close to the
border. The introduction of the
Visoglide patio door into their
catalogue is likely to be the first
of many new products launched
in the near-future.
For more information call
01642 610798

38 » A PR 2015 » CL EARVI E W- UK . C O M

»»Whether you are
buying something from the corner
shop, eating at a restaurant, or
staying in a hotel, ‘service’ is
something which is common to
all; it stands out if it is good, and
it stands out if it is bad. But the
level of importance you attach to
service depends on how personal
it is to you? Richard Kirman,
Sales and Marketing Manager for
Trudor, IG Doors tells why.
“There is no doubt that the
more personal something is
to you, the more the standard
of service means. That is why
where composite doors are
concerned the service levels
have to be outstanding at all
times; they cannot simply meet
expectations, they have to exceed
expectations.
“Buying a composite door is
now one of the most personal
purchases a person can make.
Every item on the door from its
basic style to the number and
design of the numerals is personal
to them; it is their choice.
“Using online door designers
simply makes the process even
more personal; a consumer is
investing their time and emotion

into choosing a life style product
which is for them as well as being
chosen by them. They do not
therefore want their door to turn
up poorly manufactured, poorly
delivered, and certainly they do
not want it poorly installed. They
also do not want to feel that they
have had poor service in terms of
communication.
“Composite doors are now a
very aspirational product, and
with that comes an aspiration –an
expectation – to receive great
service. The quality of finished
products needs to be perfect,
the delivery process, and the
communication process need
to be absolutely perfect, and
installation needs to be carried
out by people who care every bit
as much about the door as the
customer does.
“It is attaining and maintaining
these service levels which set
composite door su ppliers, and
composite door installers apart
from the rest.
“It is a fundamental
principle which should not be
compromised at any stage.”

Triple Dog Bolts fitted
as standard to Truedor
The latest product enhancement from IG Doors for their
Truedor range is the inclusion of Triple Dog Bolts as standard.
Speaking for the company Sales and Marketing Manager Richard
Kirman explained. “For us, wanting to sell our product to the
consumer market through our installers it is really important that
we understand the needs and wishes of that market.”
“Security remains a significant factor in the buying process and
that is why we have developed and are fitting as standard our
new Triple Dog Bolt. It is important to make the point; we are
not offering this as an extra, we are fitting it as standard as the
latest great feature of our product and to demonstrate that we
fully understand the market we are serving.”