Clearview National April 2015 - Issue 161 | Page 29

Roto TSL 20 - HLF.pdf 2 20/03/2015 09:16:39

Up to 4 pairs of
reverse-action locking points
Enhances security,
meets performance demands,
adds value

‘First in Fire Glass’
Vision Revealed
»»Pyroguard, a leading
independent manufacturer of
fire glass, has revealed strategic
changes that will better align
its sales structure with the
construction supply chain and
enable the company to achieve
major expansion and growth
plans in 2015.
The first of these updates
is the Company’s trading
name changing from CGI
International to Pyroguard UK.
Already a well-known fire glass
solutions provider, this will
improve brand recognition and
make the customer’s choice of
fire glass supplier clearer than
ever.

The company name change
will be accompanied by a brand
identity update, composed of a
new vision and strapline: ‘First in
Fire Glass’.
David Joliffe, Pyroguard CEO,
explains: “Our core purpose is
to make buildings safe, but also
to enable the contractor deliver
the architect’s vision. After all,
glass is a preferred material to
work with from an aesthetic
perspective. To better reflect this
fresh impetus, we will become
‘First in Fire Glass’ – a vision that
encapsulates our core values and
what will differentiate us from
the competition.”

The acronym ‘First’ from the
strapline represents the following
values:
Flexible – Our customers’
needs come first, which means
we need to be flexible in every
area of our operations, not just in
terms of product availability, but
also in our approach to service.
Independent – Our
independence sets us apart in the
market. It gives us the ability to
provide a personal service and be
much closer to our customers,
for example, offering a custom
range of counterpanes.
Responsive – From specifiers
and building owners to
processors and installers, we
are responsive to their needs
and are responsive in terms of
time. We aim to respond to
enquiries within a day and to fit
to customer lead times wherever
possible.
Specific – Fire glass is our
complete focus. Specialising
exclusively in this niche, we are
better equipped than anyone
to provide expert advice and
dedicate our entire R&D
efforts to advancing fire glass
solutions.
Technical – Pyroguard is built
on solid technical foundations.
From front-facing technical
sales teams to our PhD R&D
engineers, our team is industryleading. Our products are
certified to the most stringent
technical standards and
supported by extensive technical
materials.
David concludes: “As a service
orientated company, we will raise
the bar for industry standards.”

INDUSTRYNEWS

Unique branded
surface finish
Scratch resistant, excellent
corrosion protection,
aesthetically pleasing
Compact product design
Multiple eurogrooves
application, high profile
match suitability

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Faceplate and
Backset size indicators
Ease of identification,
faster alignment

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Visit Roto’s
web shop

www.roto-frank.co.uk

C L E A RV I E W-U K . C O M » A P R 2015 » 29