Clearview National April 2015 - Issue 161 | Page 20

INDUSTRYNEWS

Fit it. Trust It.
»»Yale Door and
Window Solutions is
encouraging its fabricator and
installer partners to ‘Yale it’ in
2015.
This is the theme of a new
Yale consumer marketing
campaign, which will run
across both print and online,
along with videos and social
media, generating greater
consumer awareness of home
security.
Kevin Hill, Managing
Director of Yale Door
and Window Solutions,
comments:
“Yale has always been known
as the most trusted name in
home security, but we recognise
that now is the time to really
harness the power of the brand
by putting together a true retail
focused campaign that will
benefit our customers.

2005

The construction of
a new warehouse
terminal in Moscow
began. The terminal
was set up to house
up to 250 containers,
which equates
to approximately
5500 pallets.

“We are now looking to build
on this platform with the new
‘Yale it’ campaign, which works
seamlessly across all sectors
of the industry, and reinforce
the power of the Yale brand
to our fabricator and installer
partners.”
The campaign message is
simple…Fit it. Trust it. Yale
it. By choosing Yale products,
fabricators and installers can
capitalise on the trust and
qual ity inextricably linked with
the Yale brand.
For further information
on the comprehensive
choice of door and window
hardware available from
Yale Door and Window
Solutions, please visit www.
yaledoorandwindowsolutions.
co.uk or follow @YaleDWS on
Twitter

2006

The Company
developed a new test
centre in its Shanghai
factory to enable Apecs
to carry out stringent
in-house testing for all
its product ranges.

20 » A PR 2015 » CL EARVI E W- UK . C O M

Listening to the
Customers Voice
»»“Most companies who
pioneered warm edge glass units
alongside Edgetech are still
customers today. Talking with
customers and learning from
their experiences was crucial as
we grew this market together,”
says Alan Fielder, Sales and
Marketing Director at Edgetech
UK, a Quanex company.
“Asking customers what they
think of Edgetech as a supplier
is important. We’ve always
challenged what we consider to
be true with forums, workshops
or face-to-face meetings and two
years ago we launched a quarterly
Voice of the Customer survey. By
listening to customers we learn
most about what we can do to
make improvements to products

2008

The direct shipment of
goods was introduced to
enable a faster response
to the countries that
were originally members
of the Soviet Union
including; Kazakhstan,
Belarus, Ukraine,
Uzbekistan, Armenia,
Azerbaijan, Moldavia,
Latvia and Georgia.

and services and stay ahead of
their wants and needs.
“As usual we had an excellent
response to our latest Voice of
the Customer survey and the
results are encouraging. All
respondents were 100% satisfied
with the value of our service
and Super Spacer scored well on
performance. The majority of
customers rated it better or much
better than competitive products
for both productivity and ease
of use.
“100% of responses stated that
our team were knowledgeable
and able to answer their
questions. It’s an important
score.”
Visit www.superspacer.co.uk

2009

Apecs established a
new partnership with
Gardarika, a company
in St. Petersburg, this
enabled the company
to service a larger
market in surrounding
regions. Apecs also
began to venture into
supplying retail markets,
in Russia, such as; Leroy
Merlin, B&Q and OBI.