Clearview National April 2015 - Issue 161 | Page 10

INDUSTRYNEWS

Keeping abreast
of Technology
»»Yorkshire based
Conservatory Outlet’s plan to
build brand new, fully responsive
websites for its retailers is well
underway.
Over the last decade, the
way consumers shop for home
improvements has changed, with
more and more choosing the
convenience of the web before
visiting brick-and-mortar sites.
Conservatory Outlet managing
director, Greg Kane, comments:
“Nowadays, technology enables
a rapid change of the modern
consumers’ buying habits, which
is why Conservatory Outlet
invests heavily in effective
marketing tools that ensure
its network benefits from the
most up-to-date commercial
approach.

“User friendly and versatile
websites act as a suitable
introduction to the service and
product variety on display at our
retailers’ regional showrooms,
which remain paramount despite
advances in online capabilities.”
The mobile websites boast
review sections highly regarded
by visitors and search engines,
which help the regional installers
to rank better when potential
customers look for windows, doors
or conservatories. Features such as
the dynamic background colour,
which changes to compliment every
picture, deliver an overall enhanced
experience for the visitor.
For more information visit
www.conservatoryoutletdealers.
co.uk/ or call 01924 239813

A First for
Commercial
Window Specialist
»»Commercial
specialist Solar Windows
has won REHAU’s first
ever Installation of the
Year competition for Crest
Nicholson at Rosewood Park in
Colchester.
The striking, contemporary
project features a mix of tilt
and turn windows in REHAU
TOTAL70 profile and French
doors in the fibre composite
REHAU GENEO® system, all
finished externally in light grey
foil.
Dean Read, the Solar
Windows Business Development
Manager, said: “This is a huge
new build development with
more than 1000 REHAU
frames. Our team were on site
here for much of 2014, so it’s

great that all of our hard work
has been recognised.”
Gareth Jones, REHAU
marketing and Technical
Director, presented Dean with
the winner’s trophy. He added:
“The competition was designed
to showcase the very best work
which we know REHAU
fabricators and installers are
doing across the UK.
“We’d like to thank all of
the companies who submitted
projects this year and encourage
even more of our customers to
start thinking about the projects
which they could maybe
enter into the competition for
2015.”
For further information visit
www.rehau.co.uk

Lights, Camera, Action!
»»Purplex Marketing,the
specialist window industry marketing
agency, has launched a new video division in
response to customer demand.
The new division will deliver the latest in
video production including corporate filming,
streaming and live broadcast, regular video
blogs and animated video ideal for training
and ‘explainer’ purposes.
Purplex has made a significant investment
in the new service, including state-of-theart studio, equipment and editing facilities.
The division is headed by Andrew Sykes,
who holds a B.S.c (hons) in media and video
production. Andrew is an accomplished

10 » A PR 2015 » CL EARVI E W- UK . C O M

videographer, with extensive experience
in film making, digital video and postproduction.
He said: “Having worked in the media
industry for several years across Europe and
Asia, I am delighted to be joining Purplex
at a very exciting time.Video is a powerful,
multi-sensory tool for audience engagement
– whether it’s to raise your business
credibility, explain a product or service, or as
part of an SEO strategy to improve search
rankings.”
For further information visit;
www.purplex.co.uk