Clearview Midlands October 2013 - Issue 143 | Page 73

INSTALLERSUPPORT

CALCULATOR UPDATED
WITH NEW A+ RATING
REHAU has updated its www.
rehauanswers.com online
thermal ratings calculator with
the addition of the new BFRC
A+ rating.
REHAU has received its A+
licence from the BFRC for the
REHAU TOTAL70 system, which
means that customers can now use
the calculator to see how they can
potentially achieve an A+ rating
on their own windows. The launch
of the A+ on REHAU TOTAL70

gives customers another chance
to assess both the thermal
performance and the flexibility
of the new five and six chamber
profiles in the system. Fabricators
and installers can try out different
combinations of frame, glass and
spacer bar from drop down menus
on the website and see how easy
it could be for them to achieve an
A+ before working out which is
the most cost effective route for
individual projects.

REHAU’s move coincided with
the official release of the new A+
licences from the BFRC on 9
September. Customers who want
to obtain their own licences to
achieve an A+ can register via the
BFRC website.
Dean Franklin, the Technical
Applications Engineer at REHAU,
said: “We put everything
customers need in place on the
website ready for the official
launch.”

Tel: [phone], Fax: 01989
762701, Web: www.rehau.co.uk

NEW TRADESMEN CATALOGUE LAUNCHED
Featuring over 160 products, from
numerous MASCOT ranges, the 148-page,
full-colour glossy catalogue is a complete
workwear and footwear resource guide
for tradesmen. The catalogue focuses
on durable and comfortable workwear
that is ideal for the many tools used by
tradesmen.
Product-specification and application
information is detailed, allowing you to make
the right workwear and footwear choice for
your industry requirements.
The catalogue, which includes many images,
is formatted for easy product look-up, and
is organised into job categories. (In the

optimized website. The website is a good
supplement to the catalogue. You can view
all products in 3D, rotate the products to
get a 360 view and if you are having trouble
deciding on a product you can use our handy
”compare” tool and compare one product to
another (you can compare several products at
a time).
The catalogue also features important tips
when it comes to choosing the right workwear
and essential facts to remember.
electronic I-Paper version, you can just click
in the table of contents and be taken directly
to the requested section). On page 2 will find
a QR code linking to the new smartphone-

View a digital version online now from
http://papers.mascot.dk/Mascot/UK/
Crafts men_Construction_UK_2013/

LOCAL PUBLICITY CAMPAIGN – A success
FENSA’s recent trial publicity campaign in selected local
newspapers around the country has been deemed a success.

A random sample of installers who
participated in the cost-effective support
advertising to the article were contacted for
their comment and feedback.
45% were able to positively identify new
customer enquiries originating from these
adverts, with one company stating they received
nine new leads. Customer enquiries might

To read more, visit www.clearview-uk.com

well have been higher still as 12% of installers
contacted do not record from where new
business leads originate.
The article extolled the benefits of using
FENSA registered installers. It outlined the
risks to homeowners (including failing Building
Regulations) of using non-registered installers
and companies offering cheaper cash-in-hand
deals.
In total the trial local newspaper campaign
appeared in local newspapers around the country

and reached a total readership of over 1.8 million
people. The articles appeared across England
and Wales from Devon to Teeside. 235 installers
supported the feature articles.
The local newspaper campaign is now being
rolled out around the country and might be
featured in your local newspaper. It will be
repeated twice more in 2013 and through
2014.
www.fensa.org.uk

OCT 2013

73