Clearview Midlands May 2014 - Issue 150 | Page 52

BI-FOLD&SLIDINGDOORS IT’S TIME FOR AFFORDABLE ALUMINIUM BIFOLDING DOORS & CONSERVATORY ROOFS Made For Trade is a part of AANCO; a family run business trading for over 35 years. AANCO was run by Richard Gaunt until his son, Bradley took over as MD in 2005 and restructured the business with a ‘lean mentality’ in mind. Made For Trade (MFT) has a simple philosophy; provide the best products with the best service at the best prices. But this customer –led business strategy isn’t for the faint of hearted as it relies on a sizeable setup investment followed by lower margins, leading to a riskier return on investment. For MFT customers, however, this strategy can mean one of two things: increased margins - and the ability to be more competitive and essentially ‘win that job’. This industry is highly competitive, so when ‘unbelievable offers’ are advertised chances are that corners have been cut to reduce costs. At MFT this goes against the grain. We are lean and efficient from the word go. Quotes are generally done within the hour. Jobs are processed and confirmations sent the same day and quick lead times are adhered to. A very tight ship is maintained and the efficiency savings are passed on to our customers to give them the ability to convert more leads to jobs and that in turn means more business for MFT. 52 MAY 2014 The company fabricates the Synseal Global conservatory roof system as well as the Smarts Visofold 1000 bi-folding door. But being able to supply market-leading products at competitive prices isn’t going to sustain a growing customer base if it can’t be backed up with great service. To ensure a near perfect job on time and in full approach, there are stringent systems in place. One area of growth is the addition of different colour options. On conservatory roofs, MFT offers standard colours as well as the Artisan foils range. On bi-folding doors we stock white, black, and anthracite grey, all are priced the same. We can also supply any RAL colour at only a fraction more and maintain a quick lead time. Sliders UK bi-folds are the “Ultimate” in choice Investing £100,000 annually in research and development, Sliders UK is constantly evolving its “Ultimate” range of UPVC and aluminium bifolding doors to help installers offer more choice to customers and meet the growing demand for these products. Since launching its Original UPVC Duraflex bi-folding door five years ago, Sliders UK has firmly established the Ultimate brand, which is characterised by its innovation and attention to security. Last year, Sliders UK added two further bi-folds to the Ultimate range, including the Ultimate Aspect Bi-folding Door featuring Eurocell’s unique slimline UPVC profile, and the Ultimate Aluminium Bi-folding Door, which adopts ALUK’s robust Beaufort system. Sliders has developed Secured by Design accredited upgrades for all three Ultimate bi- folds. In fact, the Original (UPVC) Ultimate and Ultimate Aluminium Bifolding Doors were the first to satisfy the strict criteria set by the official police initiative for ‘designing out crime.’ Until recently, these SBD approved hardware solutions were optional; however, the manufacturer is now supplying them as a standard specification to trade customers. SBD SECURITY AS STANDARD “For us this is as much about social responsibility as it is about differentiation,” explains Ian Longbottom, Joint MD of Sliders UK. “A burglary through a bi-folding door could potentially allow an intruder to empty a property completely. For this reason we prefer to make our bi-folds truly secure, rather than offer the basic specification that crowds the market.” As well as providing in the ultimate in security, Sliders’ bi-folding doors offer a wide range of design options, allowing installers to cater for the exact requirements of every customer. Both UPVC bi-folds are available in a variety of colours, from standard White and Cream to woodgrain effects in Mahogany, Golden Oak and Rosewood, as well as Grey, Chartwell Green, Antique Oak, to name a few. The Ultimate Aluminium Bifold is available in three standard colours or can be made to order in any RAL colour, in a gloss, semi gloss or matt finish. Customers can also choose from around 14 different configuration patterns, from two panels to seven. www.sliders-uk.com To read more, visit www.clearview-uk.com