Clearview Midlands March 2014 - Issue 148 | Page 54

installersupport

Fast-track
launched to
boost industry
The Consumer Protection
Association (CPA) is rolling out
a major new initiative, CPA Fast
Track, to help installers navigate
2014 as the UK economy
returns to growth.
Regulated by the Financial
Conduct Authority (FCA) the
CPA’s core business is providing
Insurance Backed Guarantees
(IBGs) and deposit protection

to installers carrying out home
improvements.
But it also offers its members
many other benefits: Director
Jeremy Brett explains: “With
the economy healthier and the
industry looking like it will turn a
corner, 2014 will be a potentially
huge year. But expectations are
different from five years ago and
Fast Track will help our members

adapt and win profitable new
business.
“There are essentially four
elements – Fast Track knowledge
and information; Fast Track sales
and growth; Fast Track legislation
and Fast Track Insurance Backed
Guarantees. Installers can come to
us and we’ll arm them with all the
support and infrastructure they
need to fly in 2014.”

CPA Fast Track will give
installers privileged access to
the organisation’s barometer
and survey findings it will carry
out in 2014.
Regarding impending MTC
accreditation the CPA can
guide installers through this
process.
Call 01462 850062

REHAU LAUNCHES
MOBILE VERSION OF
CONSUMER WEBSITE

REHAU has launched a mobile version of
its consumer website at www.rehauhome.
co.uk in response to the huge growth in
the number of potential customers using
smartphones and tablets to access the
web.

With recent figures showing that
17.4% of all web traffic comes
through mobile devices excluding
tablets, and more than 50% of
local searches are now carried
out on smartphones, REHAU has invested in
what it says is an essential piece of marketing
support for its customers.
The website generates enquiries for members
of REHAU’s Authorised Partner scheme and
scheme co-ordinator Sheila Normington says

that it will ensure that members don’t miss
out on leads from customers who are using a
mobile device.
“Smart phone and tablet users want a good
mobile experience and our research shows
that bounce rates for websites which are not
mobile friendly can be very high. We have
therefore developed a mobile version of www.
rehauhome.co.uk which is designed specifically
to be viewed on a smaller screen and which
has simple, mobile-friendly navigation.”

60 million options at your fingertips
THE Consultancy has teamed up with Solidor to create a
new online Door Designer, allowing users to browse over
60 million options simply by going to the Solidor website.
The system is fully optimised for
mobile devices and requires no
plug-ins, meaning customers are
free to use the designer without
having to download any thirdparty software.
Richie Thornton, Director at
The Consultancy, said: “Many
people don’t like downloading
plug-ins and because of this,

54

MAR 2014

websites which use external
software often have high bounce
rates.
“The designer allows customers
to do everything they need on
one page, rather than having to
click through to different areas of
the website. This speeds up the
design process and leaves a happy
customer.”

Customers using the new designer
can choose from residential, stable
or French doors, custom designing
features including external and
internal colour, frame styles, glass
type and much more.
Gareth Mobley, Managing
Director of Solidor, said: “We came
to The Consultancy with a basic
idea of what we wanted and from

that they designed and created an
efficient, user-friendly system.
For more information, visit
www.theconsultancy.co.uk or
call [phone].

To read more, visit www.clearview-uk.com