Clearview Midlands July 2014 - Issue 152 | Page 70

illbruck uses the 2014 Fit Show to expand markets illbruck/Tremco is a well-known sealing and bonding specialist in the UK commercial windows market and took the opportunity at this year’s FIT show to branch out into the domestic market, launching a campaign to make sure that all A and A+ rated windows are installed with a system that keeps the heat in and energy costs down. The “Have One on Us” campaign allowed the installer to fit out an entire house free of charge with illbruck’s A-Rated window system containing TP651 trio impregnated expending tape and FM330 foam. The special offer was available to the first 50 installers registering on illbruck’s stand at the FIT Show in Telford. Alistair Inglis, illbruck Sales Manager commented “The TP651 trio tape and FM330 foam are new products for illbruck in the domestic market and we wanted to prove to installers that our A-Rated installation system gives better thermal efficiencies to maximise energy ratings, is quicker to install increasing productivity and adds value and profitability with less call-backs compared to using a silicone- based product. “We wanted installers to see for themselves just how easy it is to fit windows in a house using illbruck’s A-Rated system. We had a fantastic response to the products and our giveaway campaign in the first few hours of the show, giving installers the opportunity to experience a variation on traditional methods of fitting windows.” “At the end of the show, we were actually oversubscribed but all installers that signed up will be included in the offer and we will be in touch imminently” added Alistair. illbruck is hoping to use feedback gathered from the ‘Have one on us’ campaign’s first 50 installers to help promote the A-Rated installation window system in the future. illbruck offers a variety of other services to support installers including a comprehensive website, BIM store 3D drawings, complete on-site product training, brochures and CPD seminars. For further information on tremco illbruck, please visit www.tremco-illbruck.co.uk. Locks and security to the trade Thanks for visiting us on stand 11 7! Thank you for your support at The FIT Show 2014 From all the team at Carl F Groupco. Visit our website or give us a call to see how we stay top of the league as one of the UK’s leading distributors of window and door hardware. www.carlfgroupco.co.uk | 01733 393330 12528 CAF70 Event 2. Clearview 88.2 x 121.8mm Advert (2) JB.indd 1 Post Door & Window Replacement Parts Carl F Groupco 05/06/2014 14:30 www.duffells.com 0208 662 4010