Clearview Midlands July 2014 - Issue 152 | Page 23

INDUSTRYNEWS

How web
technology has
transformed
over the last
two years

The Next Generation of

Bi-folding Doors

When was the last time you took a
good look at your own website, checked
how many visitors you’ve had and
what your online conversion rate is?
With one billion websites
across the globe fighting for
customers’ attention, it’s no
longer just a case of making
sure your business has a
basic brochure website. Your
customers have moved on,
increasingly viewing websites
on smartphones or mobiles
to look for in-depth product
information, case studies and
reviews to help them with their
purchases. If your website
hasn’t been updated in the last
couple of years, the chances
are it’s not fit for the modern
customer.
In a highly competitive
marketplace it’s increasingly
important to ensure your website
design and content is mobile
optimised – otherwise there’s
plenty of other companies
ensuring their contact forms,
enquiry forms and e-commerce
portals are mobile-friendly and
easy for users to engage with.
Google has jumped on
the rising number of mobile
searches, and rewards websites

which are mobile friendly with
higher search engine rankings
than those who fail to cater for
mobiles. There are currently
3.5 billion worldwide searches
via Google each day and with
7 out of 10 people in the UK
now owning a smartphone it’s
inconceivable for a business
not to have a mobile friendly
website in 2014.Making sure
your website is regularly updated
with unique, relevant content is
now critical as well. Adding news
items, product features, and help
and advice tips all help position
you as an authoritative company.
Visitors to your site will know
you’re credible and open for
business, and you’ll rise up the
rankings.
Times are changing and
companies who fail to embrace
new web technologies are
likely to get left behind th