Clearview Midlands August 2014 - Issue 153 | Page 67
August 2014
FITReview
PAUL PACKS ‘EM
IN AT FIT – AND
HE’S ALREADY
SET FOR 2016
With a message like ‘How
to Convert Eight in every
10 Conservatory Leads.,’
it was no surprise that
master salesman Paul
Clifton’s seminars drew
in the crowds at this
year’s FIT. And now, after
packing in more than
50 for each of the three
days, the industry guru
is already planning his
next crowd-puller for FIT
2016.
Many were so impressed
that they even asked Paul
to come and address their
sales teams personally and
he was seen holding court
in bars and meeting rooms
all over the Telford Centre
throughout the event.
FIT Show MD Paul
Godwin said: “Paul wowed
them so much at the first
FIT Show we had to get
him back and he didn’t
disappoint; he was by far
the biggest draw at all
MILA GIVES
BACKING TO
FIT 2016
Mila has announced that
it will be returning to the
FIT show in 2016. The
hardware specialist was
one of the launch partners
of the event in 2013 and
has confirmed that it has
once again booked a
stand for the show in April
2016.
Richard Gyde, Managing
Director of Mila, says: “It
was always our intention to
return to FIT. It didn’t suit
our product development
programme to return after
of our FIT for Business
seminars and feedback
has been massive. We’re
delighted he’s agreed to
come back for 2016.”
Paul, author of ‘What
Master Salesmen Know
that Average Salesmen
Don’t’, aims to appeal
then to installers with a
presentation based on
‘How to Grow your Window
and Conservatory Profits.’
just one year but we’ll
certainly be back in 2016
with lots of new innovations
to impress the market.
“Our sales and technical
teams came to the show
this year and were hugely
impressed once again
with the presentation and
professionalism of the
organisers and with the
determination evident from
both exhibitors and visitors
to ensure that the show was
a success.
“It’s really important to
us that the FIT show does
become a fixture on the
industry calendar and we’re
certainly giving our backing
to the plan to hold the
event every two years from
now on. This, we believe,
matches the pace and level
of innovation in our industry
and will help to increase and
sustain visitor numbers in the
future.”
Mila’s stand in 2016 will be
in Hall 2, close to a newly
created entrance.
FIT FOOTFALL WINNERS GLAZERITE
DO IT FOR A SECOND YEAR
The FIT Show 2014 proved to
be a resounding success for
Wellingborough-based fabricator
Glazerite, And once again Glazerite
drew more visitors to the event than
any other exhibitor, with the reward of
a massive £5,000 discount off the cost
of their stand at FIT Show 2016.
While more than 5,000 people passed
through the doors at The FIT Show,
many of these came as the result of
personal invitations from exhibitors.
In fact, many believe that it is the
industry’s ‘ownership’ of the event
that lies at the core of its success. And
while the effort by most exhibitors was
impressive, Glazerite once again proved
its supremacy by again attracting more
people through the doors than any
other.
“As with most things we do at
Glazerite, we put our body and soul into
marketing for The FIT Show, not just
for ourselves but for the benefit of the
whole event,” said delighted Glazerite
Director Jason Thompson. “Winning
£5,000 off the stand for the next year
was a very pleasant surprise, especially
as we won it last year.”
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