Clearview Midlands April 2014 - Issue 149 | Page 64

COLOUR

FREEFOAM PREDICTS FURTHER
RISE IN UK COLOUR SALES
The UK is beginning to see a significant
shift change in specification from white
roofline to colour, says colour specialist,
Freefoam’s New Build Manager, Chris
Fenney.
“In Continental Europe, the majority of
windows are coloured and in the Republic of
Ireland, about fifty percent of them are. While
here in the UK, colour sales have doubled in

‘colour sales have doubled
in the last 15 years’

the last 15 years to 20 percent and this is a
trend that is predicted to increase further in
the coming years.
“As the colour specialist, Freefoam has
long recognised the growing importance of
colour for architects, specifiers, and house
developers.
“We recognised and seized the opportunity
12 years ago and generated our patented
ColormaxTM technology, using an advanced
master-batching process with a blend of
natural PVC and pigments simultaneously to
co-extrude PVC building products.

A REALISTIC PROPOSITION
FOR ALL BUILDERS

“We now offer a wide range of 10 colours
with a lot of benefits – including built-in
colourfastness, colour variety, and reliable
colour matching - all with a 10 year guarantee.
The majority of colours are available straight
from stock with no lead time, and come with
matching fixing accessories.
“We believe that Freefoam has made colour
roofline the natural alternative to white and
a realistic proposition for all house builders,”
said Chris.

www.clearview-uk.com

Variations:
inspired by nature...
“White windows” are a de facto
standard, accounting for the large
majority of installations but, increasingly,
homeowners and building specifiers
are looking for something different.
Launched in September last
year, Variations is the range of
colours and woodgrain options
available on Halo window
profiles.
On-going product development
is at the heart of The VEKA UK
Group and this foils offering is
the latest in a long line of product
enhancements. The range was
developed after listening to
customer feedback and the key
features are:
• A much broader range of
colours and woodgrains

64

APR 2014

• Available to order in much
smaller quantities – MOQ is
just 1 pack
• A clear and simple ordering and
pricing policy
• New swatches detailing the full
range
• Simple lead times structure:
X-Stock, 10 Days or 4 Weeks
• Specials available as POA
The choices include an attractive
range of woodgrain effect finishes
and strong contemporary and
traditional colours such as blue,
red and green.

In addition, a palette of
grey/black options is proving
increasingly popular in both
modernist residential properties
and commercial projects, which
is reflected in wide choice of grey
foils in the range.
Swatch books are available to
Halo fabricators and installers,
which provide a comprehensive
overview of the new foils policy in
a handy, easy to use format.
The swatches are divided up
into three clear sections and a
simple colour-coded key provides

information at-a-glance such as;
which colours are available on
which system; in a choice of 1 or
2-sided, what colour base options
the foils come on, lead times,
the product code and the RAL
equivalent. A4 swatch books also
include a wall chart, so Halo users
can see at a glance which profiles
can be foiled on the various
systems. The Variations provides
users of Halo profile with a wide
choice of colours and woodgrains,
coupled with a clear and simple
ordering policy.

To read more, visit www.clearview-uk.com