Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 211

CONSIDERATIONS ON CONSTRUCTING NEW BUSINESS MODELS IN TRAVEL BUSINESS deep emotions, always”. While JTB is a trusted company having more than 100 years of experience in the field, it has not set forth particular brand strategies. However, considering the fact that the scope of the travel industry is broad as discussed above, it is difficult to establish brand equities with a single brand strategy. 4.2. Suggestions of Strategies per Industry Types and Business Types The travel industry includes entities of various scales ranging from large-scaled compa W2FFfGVvVG2G'W7F&ƗGBvVFvRb6W2vW'2&vR&R66Rb666VBVFFW2'W#2fVB6RF&V2ЧFFW&2bff"'W6W72bG&fVvVG2'WB7V6ff"'W6W72&Fǒ7&RЦFW2'&BWVFW266Rb&vR66VBG&fVvVG266R66W2bGG&7Fp7W7FW'2g&FRvVW&V&Ɩ2&RBfW'vFRFW"BF226rЦf6BWFBf"VFVB66VBG&fVvVG2FB2F22WF@bW6VFr6WFrVFFW2'W6rFfGV62b6W2vW'27FV@b'&B7G&VwFb6W226'&FR&FW2f"&vR66VBG&fV2vVG2"B6W27G&FVvW27V6ƗrV6GW7G'GR&RWfF&RB2G&fV6FFW0G&fV6FFW2fR6vf6BvVvBFR7W'&VB7GR`'W6W72bG&fVvVG2rF6V7V6G&fV6FFW22'F@77VRW&R&6R6WFFv6W6R6vW2BvB2V6W76'2ЧfFG&fV6FFW2B'F7V&ǒffW"GRG&fV6FЧFW2&RVFR'FBf"&WG2FRG&fVGW7G'BvW2vFWB6pFB7V6G&fV6FFW26VBF6&WBVVG3FFFFW&WFbFR&ff&2&ƖR6W2B66FFf6ƗFW2VVBF&P&Vv&FVB26WFF'26WFFfRvW""'&B7G&VwF6&PWV7FVB'W&Vǒ6&rG&7'FFB66FFBB7G&FVvW2f"r67VW'2&VƗR66WF&R'&G2bG&fVvVG066FW&rFVG2bG&fVW'2Wv&G27V62( V6Rb֖N( ( 6fWG( ( 6f'N( B( 6V6Rb&VF֖6RFW&2b67G>( 6&RƗ7FVBWW7F&Ɨ6r'&B&VF֖6RbG&fVvVG27V6G&fVvVB'&G2v&P&&ǒ6VV7FVB'67VW'2&FW"F7WƖW'27V62&ƖR6W0B66FFf6ƗFW2F2v6VFB67VW'26VG&bЧ&WGW&FFR6FVBvP#