Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 188

CINEMA, DESTINATION IMAGE & PLACE BRANDING itor group. Meanwhile for the Repeat Visitor group, ‘It was good to come before (N=84, 39.6%)’ had extremely high frequency, which is a very high repeat rate with a significance. When it came to traffic facilities, both groups were found to have high fre- quency in Private automobile, Kintetsu Railways, and Chartered bus, in order. Here, what matters is that the frequency of Chartered bus in the Repeat Visitor group is about double that of First Visitor group, which is likely to relate to the fact that Repeat Visitor group had a relatively high frequency in Tour group as Travel party. In terms of occupation, the First Visitor group consisted of Clerical worker or Civil servant (N=107, 37.9%), Housework (N=56, 20.9%), and Student (N=37, 13.8%) in order, and the Repeat Visitor group was composed of Housework (N=69, 32.5%), Clerical worker or Civil servant (N=57, 26.9%), and Other (N=49, 23.1%) in order. First Visitor group showed relatively even distribution of ages: 10-20 (N=96, 35.8%), 30-40 (N=71, 26.5%), 50-60 (N=86, 21.1%), in which case high frequency of 10-20 seems related to student as occupation. Meanwhile, Repeat Visitor group showed a high frequency in 50-60 among 10-20 (N=27, 12.7%), 30-40 (N=39, 18.4%), and 50-60(N=109, 51.4%). This high frequency of 50-60 appears to be related to the relatively high frequency of Housework as occupation above. Table 6. The difference of characteristics between First Visitor and Repeat Visitor Contents Home 188 Osaka City, Osaka Prefecture Other, Osaka Prefecture Nagoya City, Aichi Prefecture Other, Aichi Prefecture Mie Prefecture Nara Prefecture Hyogo Prefecture Kyoto Prefecture Wakayama Prefecture Shiga Prefecture Other First visitor (N=268) Repeat visitor Total (480) (N=212) N % N % N % 27 46 22 48 40 22 20 8 2 5 28 10.1% 17.2% 8.2% 17.9% 14.9% 8.2% 7.5% 3.0% .7% 1.9% 10.4% 13 32 18 25 86 18 6 4 0 7 3 6.1% 15.1% 8.5% 11.8% 40.6% 8.5% 2.8% 1.9% .0% 3.3% 1.4% 40 78 40 73 126 40 26 12 2 12 31 8.3% 16.3% 8.3% 15.2% 26.3% 8.3% 5.4% 2.5% .4% 2.5% 6.5% Sig. .000*** return to the content page