Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 182

CINEMA, DESTINATION IMAGE & PLACE BRANDING of occupation, clerical workers or civil servants accounted for 164(34.2%), and housework for 125 (26.0%). Table 1. Demographic characteristics of respondents Contents Frequency Percentage Male 199 41.5 Female 281 58.5 10-20 123 25.6 30-40 110 22.9 50-60 195 40.6 70 and over 52 10.8 Single 45 9.4 Family 50 10.4 Husband and wife 116 24.2 Couple 68 14.2 Friends 127 26.5 Tour group 57 11.9 Other 17 3.5 Stay trip 43 9.0 One day trip 437 91.0 First-time visit 268 55.8 Repeat visit 212 44.2 Student 46 9.6 Clerical worker or Civil servant 164 34.2 Teacher 4 .8 Self-employed 40 8.3 Skilled worker 20 4.2 Housework 125 26.0 Gender Age Travel party Stay Past experience Occupation Culture or art field 1 .2 Technology or science field 3 .6 Other 77 16.0 182 return to the content page