Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 158

CINEMA, DESTINATION IMAGE & PLACE BRANDING or non-film tourists, assuming that their trip was either entirely motivated by an audio-visual product or totally independent from it. Questioning this view, Fer- nandez-Young & Young (2008) proposed a model to measure a films’ contribution to travel decisions that departed from the principle that such contribution could be factionary and diffuse, rather than necessarily absolute, as assumed until then, which has been confirmed by the data collected for the study. Therefore, the authors’ view of films’ influence on visit decisions was adopted on the model, to which the variable “films’ contribution to visit decision” was incorporated. As far as slum tourism motivations are concerned, there are not yet quanti- tative works testing a set of components that explain them. As mentioned in the literature review, most studies on the subject come from the fields of geography and social studies, while the practical aspects of tourism management have not received enough attention. However, some of those studies did interview tourists about, amongst other subjects, their motivations, providing relevant insights on the theme. The first aspect of slum-tourism motivation mentioned by authors is the willingness to gaze upon “the other”, which the