HERITAGE
Rewriting history
Venues steeped in tradition and history are embracing 21st century technology to cater to contemporary events
from around the country and the world, writes Brittney Levinson.
space, organisers are looking beyond the
traditional three by three stands and they’re
utilising the wider park for that as well.
visual equipment was recently upgraded
and new digital signage is currently being
installed.
Luna Park Sydney general manager sales
James Granter says the park is attracting a
diverse range of events in both the lifestyle
and corporate space.
“Having the greater precinct allows us to
introduce elements of the event within our
grounds, potentially utilising some of the
rides and our show time team for a unique
experience.”
“We’re seeing events that are expanding
out beyond the traditional four walls
booking and utilising the greater precinct of
Luna Park in general,” he says.
While the park itself thrives on its historic
charm, this year it has embraced new
technology to realign with the industry’s
changing needs.
“The digital signage is really hi-tech
equipment with screens in various locations
throughout the park that will facilitate any
event that’s held here in terms of branding
opportunities for clients and also allowing
them utilise wider areas of the park, direct
staff and display what’s on at different
times for exhibitions,” says Granter.
“Even in the traditional sort of exhibition
Luna Park’s wi-fi connectivity and audio
For Luna Park Sydney, this year has been
a successful one, attracting a mix of
international and domestic events to the
81-year-old venue.
16 Convention & Incentive Marketing, Issue 8, 2016 www.cimmagazine.com
With its history dating back to the late
1800s, Customs House Brisbane has been
hosting functions and business events for