CIM NEWS MAGAZINE Issue 2 2017 | Page 29

Opposite page from left: Gala dinner at MACq 02; Hobart waterfront; Hobart Convention & Exhibition Centre’s Harbour View Room; MACq 01 rooms inspired by iconic Tasmanian characters. of National Antarctic Programs AGM. Over two weeks, the meetings are expected to generate more than $6.4 million to the state economy, bringing in more than 850 delegates. Business Events As the region continues to attract large events, Nettlefold says the Hobart brand is strong. the business events space and we’re seeing ongoing growing interest,” he says. “We’re seeing Hobart really create its own strong brand in terms of what we’re doing in “These larger 1000 pax conferences are good to attract to the destination for a + 61 3 6231 1366 [email protected] whole lot of reasons. We work continually to promote the fact that we can host that type of conference, and certainly we’re focussed on breaking down that perception gap.” businesseventstasmania.com.au www.cimmagazine.com   Convention & Incentive Marketing, Issue 2, 2017  29