MALAYSIA
A new standard
Malaysia’s business events industry has been growing in leaps and bounds over recent years. CIM spoke with
Angeline van den Broecke, Kuala Lumpur Convention Centre’s director of sales & marketing, about the need for
continuous professional development to ensure global standards.
What role does the Kuala Lumpur
Convention Centre (the Centre) have in
growing the professional development of
Malaysia’s business events industry?
Since opening in June 2005, we have
played a pivotal role in the promotion,
growth and development of Malaysia’s
business events industry. This has involved
strengthening collaboration and increasing
cooperation with industry players to
enhance the destination proposition
in order to attract more international
associations’ conferences and conventions
to Kuala Lumpur and to drive professional
development and training for the industry
supply chain.
On the local front, we have been working
closely with the Kuala Lumpur Tourism
Bureau, InvestKL and Malaysian Association
of Convention and Exhibition Organisers
and Suppliers, to boost the growth and
professional development of Malaysia’s
business events industry and align initiatives
to national key economic areas and the
Economic Transformation Programme.
In addition, last year we were awarded our
‘Certified Training Provider’ accreditation
from the Malaysian Ministry of Human
Resources’ Human Resource Development
Fund. This enabled us to launch our
Training Academy, which ran its first public
Food Handlers Certification Course for the
local hospitality industry in November 2016.
We also recently launched our first ‘earn
and learn’ initiative – the Professional
Development Programme, in collaboration
with the University of Malaya, the
Malaysian Institute of Human Resource
Management and DHS Hospitality
Academy Sdn Bhd.
10 Convention & Incentive Marketing, Issue 2, 2017 www.cimmagazine.com
The 12-month programme will expose
participants to various departments within
the Centre through both classroom-style
and on-the-job training, which will help
students to learn the fundamentals of the
business events industry and familiarise
themselves with the different career
opportunities available in the sector. Upon
completion of this programme, students
will also have the opportunity to continue
in a full-time position with us or join our
Ambassador Programme.
How does the Centre educate the wider
Malaysian business events supply chain?
We have e