View from the top
On the other side of the Tasman , New Zealand is also going from success to success , with the focus now on attracting more international business events from Australia and beyond .
The visitor economy is big business in New Zealand . The biggest in fact , with tourism now the nation ’ s number one export earner . That shouldn ’ t come as a surprise to those who have followed the disciplined and well thought out campaign that has seen international visitor numbers climb year on year . A clear strategy , playing to their strengths , investment in tourism infrastructure and increased air access have all contributed to the success story , one that new Tourism New Zealand CEO Stephen England-Hall will want to build on when he takes over the role in April .
“ Stephen will be stepping into the organisation at a time of significant growth and success ,” says Tourism New Zealand chair Kerry Prendergast .
“ He inherits a high performing team successfully delivering integrated marketing communications that has supported the tourism industry to become New Zealand ’ s number one export earner .”
www . cimmagazine . com Convention & Incentive Marketing , Issue 1 , 2017 13