CHANEL
SAINT-TROPEZ
EPHEMERAL BOUTIQUE
This summer, CHANEL takes up residence at the
private mansion La Mistralée in Saint-Tropez and
sets up its ephemeral boutique. Each year between
these walls the House creates different décor settings, a showcase for its Ready-to-Wear, accessories,
watches and fine jewellery collections, but it is also
dedicated to fragrances, skincare and beauty.
Like a spider’s web guiding the visitor, the parquet
floor is painted throughout in burgundy red in reference to the iconic CHANEL handbag interiors.
The path ends at the verrière, a glass-roofed room
bathed in light and with a rotunda ceiling that displays a huge camellia, 2.5 metres in diameter with
white and golden petals.
The vestibule in navy blue presents silhouettes from
the Spring-Summer 2015 Ready-to-Wear collection. The salon in shades of powder pink displays
the accessories and shoes. Finally, right in the heart
of the verrière, one discovers a selection of watches
from the Première, J12 and Mademoiselle Privé
collections arranged on a central display along with
other Ready-to-Wear pieces.
The private mansion La Mistralée features a luxuriant garden and a pool with a giant floating camellia. Arranged here and there, lacquered raw-wood
tables and stools in burgundy, celadon, mint and
mustard yellow offer an open invitation to relax.
The nearby pool house is dedicated to beauty, fragrances and to beachwear.
The niches gather together the emblematic CHANEL perfumes, beauty
accessories - all sorts of make up brushes - nail polishes, eye shadows and
blushers, and other palettes composing a colorama bursting with sunshine.
CHANEL ephemeral boutique will remain open until October 2015.
CHANEL EPHEMERAL BOUTIQUE
1, avenue du Général Leclerc
83990 Saint-Tropez France +33 4 94 49 07 47