George C. offers a wide array of unique garments
that are nonpareil in quality. For Lisa, the idea
of quality over quantity is significant. “I am
not a minimalist, I just don’t overload with
too much... Today, it feels like women don’t
have proper daytime looks. It feels as though
the clothes wear the woman, not the other
way around,” says Lisa, “less is more!” As a
woman who embraces fashion, and dresses for
personality, she shows clients how to embrace
or achieve a style that best suits and represents
them. Like Neil Barrett, who creates androgynous
minimalist pieces, Lisa believes designers
should find a signature look, modification,
style and fit. At George C., shoppers can find
their signature look, where the clothing is
exclusive, while some pieces are still
affordable fashion for those on a smaller
budget... “Think of it as Alexander McQueen
without the large price tag,” says the owner.
The idea of getting more involved with charity
work, happened at a moment in Lisa’s past
when she became ill, and found comfort in
fashion. While she laid in bed sick, a pair
of blue stilettos arrived at the shop. After
tryin rF