A Study on WeSupport , a WeChat-based Learning Platform
3 ) WeSupport eLearning Platform
Technology and online tools have the potential to reach a wide readership consisting of young migrant workers and parents . They can also help people access knowledge more easily and support them in building up skills to integrate into city life and perform better at work . With WeChat connecting hundreds of millions of people in China , CCR CSR realized the practicality of using WeChat as an important tool to promote knowledge sharing .
In June 2015 , CCR CSR developed a WeChatbased eLearning platform , WeSupport , that provides workers with 24 / 7 access to online
learning materials through a WeChat public
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account . The aim of the platform is to inspire and motivate workers to develop their personal and professional skills necessary to reach their full potential , while also helping factories address common issues such as high staff turnover , conflict and low worker morale . With different content formats such as photos with text , video clips , animation , comic strips and interactive quizzes , the platform targets young workers , parent workers and line managers .
New content is sent to WeSupport public account followers on a weekly basis through push notifications , with close to 150 individual lessons , quizzes , videos and tips articles posted to date . What ’ s more , content from previous weekly push notifications can be accessed and viewed via an easy-to-navigate menu that links directly to the actual WeSupport eLearning platform , where all the content is conveniently sorted by target group ( i . e . parent workers , line managers and young workers ) and format ( lesson , video , quiz , weekly tips ).
In addition to CCR CSR ’ s WeChat-based WeSupport platform that ’ s accessible to all users who scan the QR code and follow the account , a customized factory eLearning platform is also available . This factory-based platform allows factories to upload their own content and tailor it to their workers ’ needs . It also allows factories to track the learning progress of their workers , make factory announcements and receive suggestions or grievances from their workers in a private and secure way .
WeChat push notification WeSupport platform
WeSupport platform home page link
Young worker section
Tip articles
Working parents section
Lessons for young workers , working parents and line managers
Line manager section
6 . http :// ccrcsr . com / content / wechat-platform
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