BACKGROUND
BACKGROUND
I . INTRODUCTION
1 ) Internet , Mobile and WeChat in China
By June 2016 , the number of internet users in China reached 710 million people , accounting for 51.7 % of the country ’ s population .
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Young people aged 25 and under consisted of 41.7 % of all Internet users . Meanwhile , Internet coverage among the youth ( 25 and under ) reached 85.3 %. About 90 % of all Internet users including youth rely on mobile phones to surf the net . 2
Although only 10.6 % of mobile phone Internet users in China utilize it for eLearning , the absolute number is still large – 70 million people , and with this number increasing rapidly , it is bound to cover millions more in the near future . 59.3 % of all online learning courses taken by users are done so via mobile phones 3, giving mobile based learning a great potential to become an effective educational tool .
WeChat (‘ Weixin ’ in Chinese ) is a crossplatform instant messaging service developed by Tencent in China , which was first released in January 2011 . By June
2016 , the number of active WeChat users
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swelled to 805.7 million . According to Tencent Penguin Intelligence , close to 40 % of WeChat users view content posted on the WeChat public accounts on a daily basis .
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2 ) The Center for Child Rights & Corporate Social Responsibility ( CCR CSR )
The Center for Child Rights and Corporate Social Responsibility ( CCR CSR ) in China has been a pioneer in advising businesses on child rights since 2009 . The consultancy ’ s services and expertise help businesses embrace sustainability strategies , programs and projects that permanently improve the lives of children , young workers and working migrant parents .
CCR CSR works with companies to assess their impact on children and to ensure they respect and promote the rights of children within all of their business operations , in particular within their Asian supply chains . To date , CCR CSR has developed a wealth of tools , training packages , eLearning content and projects , has conducted ground-breaking research , surveys and policy review work , and has founded a virtual and Hong Kong-based Youth Development Working Group consisting of major international brands who meet on a quarterly basis to discuss and find solutions to child rights related issues within their supply chains .
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1 . CNNIC ( July 2016 ) Statistical Report on Internet Development in China http :// www . cnnic . net . cn / hlwfzyj / hlwxzbg / hlwtjbg / 201608 / P020160803367337470363 . pdf
2 . CNNIC ( August 2016 ) Internet Behavior of the Youth In China 2015
3 . http :// www . cnnic . net . cn / hlwfzyj / hlwxzbg / qsnbg / 201608 / P020160812393489128332 . pdf
4 . CNNIC ( July 2016 ) Statistical Report on Internet Development in China http :// www . cnnic . net . cn / hlwfzyj / hlwxzbg / hlwtjbg / 201608 / P020160803367337470363 . pdf
5 . Tencent ( 2016 ) 2016 Interim Report http :// www . tencent . com / zh-cn / content / ir / rp / 2016 / attachments / 201601 . pdf