CCR CSR WeChat Study | Page 30

A Study on WeSupport , a WeChat-based Learning Platform
The average scores of all objectives are significantly correlated with users ’ age , i . e ., among young workers , the younger the workers are , the more helpful they found the young worker lessons to be ( Chart 25 ). Also , the workers from a project factory that incorporated the WeSupport platform ' s content into their factory ’ s public account found such lessons significantly more helpful than others .
More than 59 % of the young workers said they would most likely continue following the young worker related contents on WeSupport , and about 33 % said they might do so ( Chart 26 ). Compared to the parent workers , the young workers who are committed to following the related contents are significantly lower ( 81 % v . s 59 %). Part of the explanation might be that parents are faced with ongoing and changing challenges with regards to their children , and thus seem to show a stronger need for long-term support .
In terms of content the users would like to see on WeSupport in the future , 60 % of the users expressed interest in reading content related to young workers . The topics they would like to see more of in the future include : 1 ) communication and relationships ( 16 %) 2 ) psychological wellbeing and positive attitude ( 13 %), 3 ) work-related skills and knowledge ( 11 %).
Chart 25 : Average scores for young worker contents by age
Score 100
Chart 26 : Will you continue following the young worker related content ?
I ’ m not sure 7.8 %
90 88.8
80
70
73.8
67.6
Maybe 32.8 %
Yes , most likely 59.4 %
60
50
40
17-19
20-22
23-25
Age
3 ) Line Managers
Our numerous surveys with workers in the past show that line managers ’ communication style and their relationship
with workers are closely connected to worker satisfaction
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and retention . It is also commonly understood that young workers tend to struggle more with communicating with their line managers and other colleagues , and find themselves in conflicts more frequently . Although the line manager lessons on CCR CSR ’ s WeSupport platform were specifically developed for line managers and frontline supervisors who manage young workers aged 16-25 , all WeSupport platform subscribers have
WeSupport platform lessons are particularly useful for line-managers with a low education background .
the option of viewing these lessons and leaving comments . However , for the purpose of this study , we only included the answers of line managers while evaluating the content related to line managers . According to the survey , the top three favorite topics by the line managers are : 1 ) how to handle conflicts among workers , 2 ) How to communicate better , and 3 ) how to help workers with negative emotions ( Chart 27 ).
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21 . CCR CSR ( 2015 ) Snapshot Study : Young Workers In China In 2015 http :// ccrcsr . com / resource / 505