CCR CSR WeChat Study | Page 27

c . Holiday Special Edition
Many of the migrant parents only have the opportunity to return home once a year for the Chinese New Year to reunite with their families . For millions of left-behind children , this short period is their best chance to bond with their parents . In order to help migrant parents better prepare for the long-awaited reunion with their children , CCR CSR ’ s WeSupport platform published a series of tips articles in the run-up and during the Chinese New Year . About half of the users found all three topics of the Special Edition most useful ( Chart 21 ).
Chart 21 : Most useful contents on Holiday Special Edition
60 % 50 %
40 % 30 %
20 %
10 %
0
52.7 % 52.1 %
How to prepare to see your children
Gift guide
47.4 %
Tips on activities and games
1.8 %
None of the above
The Story of Ye Guofeng
Ye Guofeng is 41 years old . He came to Guangdong from Sichuan when he was 16 and has been a factory worker ever since . He has two sons who are 21 and 11 years old . “ I had a very difficult time with my oldest when he reached puberty , so I want to be well prepared and help my younger son go through this special period in his life with ease ,“ he says . “ This New Year when I went back home , I used some tips from WeSupport … I made holiday plans with my sons , and took them to see the lantern show instead of the routine visit to relatives ’ families …” He says he also talked to his youngest son about his New Year ’ s gift and got him a remote controlled toy car instead of only giving him money as usual .
Even though 52 % of the parents found the gift guide very useful , only 34 % of parents who are not living with their children indicated that when they went back home last time , they chose gifts suitable to their child ’ s age according to the suggestions on CCR CSR ’ s WeSupport platform . 39 % of parents said they did activities or played games together with their children recently or the last time they met as recommended by WeSupport . Ye Guofeng is among those parents who are making an effort to connect with their children better using the tips recommended by WeSupport :
23