1 ) Parent Workers a . Early Childhood Development
31 % of the users are parents with young children under the age of six . A major chunk of CCR CSR ' s WeSupport platform content for working parents is the early childhood development ( ECD ) series developed by UNICEF . The lessons include videos , quizzes , text and pictures covering topics related to nutrition , health & safety disease prevention . Chart 18 shows how parents of young
17
children found ECD contents useful . Nearly two thirds of the parents found both the health and nutrition content very helpful . Naturally parents with children under six found the ECD content more useful , and among them , the ones who currently live with their children tend to find the lessons more helpful . This is likely linked to the fact that they can apply the tips in the clips much more easily and immediately with their children by their side .
Chart 18 : How much did the ECD clips help parents with young children
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0
64.5 % 65.8 %
Helped a lot
32.9 % 31. 6 %
Helped to some
Not suitable for my
Children ' s health & safety Children ' s nutrition
2.6 %
0.0 % 0.0 % 1.3 % 0.0 % 1.3 %
Didn ’ t help
I haven ’ t watched
Even so , the interviews showed that many of the workers with left-behind children do consider the content in the videos to be helpful and pass the learning on to the children ’ s care takers back in their hometowns . Ye Xiaoqin is a typical factory worker who has left her children behind with their grandparents back home . She was inspired by UNICEF ’ s lessons on nutrition , prompting her to encourage her grandparents to introduce healthier options into her children ’ s diet :
The Story of Ye Xiaoqin
Ye Xiaoqin is 28 years old . She has two sons who are six and two years old . Her sons live with their grandparents in their hometown in Yunnan . “ I ’ m constantly worried about their health because they are so spoiled by their grandparents . They eat too much junk food and unhealthy snacks ” – said Ye Xiaoqin . But she sounded hopeful that the children ’ s grandparents are slowly replacing the unhealthy snacks with more nutritious food thanks to her persuasion . “ I tell them they will grow strong and big if they eat the right food . I make sure to compliment them when their grandparents say they are eating better ”.
20
17 . Chart 18 displays how useful users found the Working Parents content on CCR CSR ’ s WeSupport platform