A Study on WeSupport , a WeChat-based Learning Platform
The survey shows that male and / or less educated users found the WeSupport platform significantly more useful than the female and / or better-educated counterparts . This result is part of the paradox CCR CSR ’ s WeSupport platform is currently facing : while generally the platform is used by people with relatively higher levels of education , the contents of the platform has its greatest appeal amongst lesser educated workers .
It also is interesting to note that users from a project factory that incorporated CCR CSR ' s WeSupport contents into the factory ’ s public account found the platform significantly more useful than others . This is a likely indicator that the factory face-to-face trainings have increased awareness on the challenges faced by left-behind children and juvenile workers and thus triggered curiosity and interest in CCR CSR ' s WeSupport platform .
Users gave CCR CSR ’ s WeSupport platform a score of 88 out of 100 on average based on four different aspects : content , user friendliness ( easy to use ), design & layout and push message frequency .
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As for different aspects of the platform , content scored the highest at 88.9 while the lowest score followed closely behind at 87.6 for the push message frequency ( Chart 15 ).
On average , younger workers gave WeSupport a significantly higher score , while it scored lower among rural migrants ( Chart 16 ).
Chart 16 : Average score of CCR CSR ’ s WeSupport Platform
91
90
89
88
87
86
88.1
All users
90.1
Young workers ≤25
87.3
Older workers ≥26
87.0
Rural migrants
90.4
Non rural migrants
Chart 15 : Rating of CCR CSR ’ s WeSupport platform ( out of 100 )
Content 89
Easy to use 87.9
Design & layout |
|
|
87.9 |
|
|
Push frequency |
|
|
87.6 |
|
Rating |
85 |
86 |
87 |
88 |
89 |
90 |
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16 . The original scores were on the scale from 1 to 5 , which were converted to 100-point scores by multiplying them by 20