CCR CSR WeChat Study | Page 18

A Study on WeSupport , a WeChat-based Learning Platform

2 ) Frequency of browsing CCR CSR ’ s platform

44 % of the users say they access the WeSupport platform on a daily basis ( Chart 11 ). Even though the frequency with which users check public accounts in general does not correlate with their age , it does in the case of WeSupport : the older the users are , the more frequently they view CCR CSR ’ s WeSupport platform . It is also interesting to note that rural migrants use the WeSupport platform more often .

Furthermore , the users who subscribed to the platform through in-factory project promotion and those from the project factory that incorporated WeSupport contents in to their public account tend to utilize CCR CSR ’ s WeSupport platform more frequently .

Workers with lower education levels might have a stronger need for such a platform even though they are not necessarily used to accessing knowledge and information through such a channel .

Even though less educated users tend to be less active on general WeChat public accounts , they are significantly more active on CCR CSR ’ s WeSupport platform than their better-educated peers . This result seems counterintuitive , as we know that the users of CCR CSR ’ s WeSupport platform have significantly higher education levels than migrant / factory workers in general , signaling a challenge in making online learning more accessible to workers with lower education levels .

However , we can also conclude that workers with lower education levels might have a stronger need for such a platform even though they are not necessarily used to accessing knowledge and information through such a channel .

Chart 11 : Frequency of browsing CCR CSR ’ s WeSupport platform

A : General WeSupport use B : By migration

0

Only occasionally

About once week

Several times a week

Everyday

Frequency

Non rural migrants Rural migrants

14