CCR CSR WeChat Study | Page 16

WECHAT PUBLIC ACCOUNTS

WECHAT PUBLIC ACCOUNTS

More than two thirds of the respondents ( 69 %) subscribed to five or more public accounts . The number of public accounts that the users follow is significantly correlated with their age , gender , education level and rural migration status ( Chart 8 ). The younger the users are , or the higher their education level is , the more public accounts they tend to subscribe to ; female users tend to subscribe to more public accounts while rural migrants subscribe to fewer accounts .
Female users and those with higher education levels tend to follow more public accounts while rural migrants subscribe to fewer accounts .
Chart 8 : No . of WeChat public accounts
Figure 8 : No . of public accounts By age
No . of accounts
A : By age
No . of accounts
B : By education
Figure 8 : No . of public accounts
> > 20 20 > 20 > 20
10-20 10-20
10-20
5-10
5-10
< 5
< 5
15 20 25 30 35 40 45 50
Age
No schooling
Middle school
Primary school
High school
Technical
College /
school
University
Education
C : By gender
D : By migration
60 %
50 %
53.0 %
47.8 %
Female
60 %
50 %
52.8 % 49.5 %
Non rural migrants
40 %
Male
40 %
Rural migrants
30 %
20 %
10 %
16.7 %
12.7 %
23.0 % 21. 7 %
13.8 % 11.3 %
30 %
20 %
10 %
16.9 % 13.6 %
23.6 % 21.9 %
6.7 %
15.1 %
0
< 5 5-10 10-20 > 20
No . of accounts
0 %
< 5 5-10 10-20 > 20
No . of accounts
12