WECHAT PUBLIC ACCOUNTS
WECHAT PUBLIC ACCOUNTS
More than two thirds of the respondents ( 69 %) subscribed to five or more public accounts . The number of public accounts that the users follow is significantly correlated with their age , gender , education level and rural migration status ( Chart 8 ). The younger the users are , or the higher their education level is , the more public accounts they tend to subscribe to ; female users tend to subscribe to more public accounts while rural migrants subscribe to fewer accounts .
Female users and those with higher education levels tend to follow more public accounts while rural migrants subscribe to fewer accounts .
Chart 8 : No . of WeChat public accounts
Figure 8 : No . of public accounts By age
No . of accounts
A : By age
No . of accounts
B : By education
Figure 8 : No . of public accounts
> > 20 20 > 20 > 20
10-20 10-20 |
10-20 |
5-10 |
5-10 |
|
|
|
< 5 |
|
|
|
< 5 |
15 20 25 30 35 40 45 50 |
Age |
No schooling
Middle school
|
Primary school |
High school |
Technical |
College / |
school |
University |
Education
|
|
C : By gender |
|
|
D : By migration |
|
60 %
50 %
|
53.0 %
47.8 %
|
Female |
60 %
50 %
|
52.8 % 49.5 % |
Non rural migrants |
40 % |
|
Male |
40 % |
|
Rural migrants |
30 %
20 %
10 %
|
16.7 %
12.7 %
23.0 % 21. 7 %
13.8 % 11.3 %
|
30 %
20 %
10 %
|
16.9 % 13.6 %
23.6 % 21.9 %
|
6.7 %
15.1 %
|
0 |
< 5 5-10 10-20 > 20 |
No . of accounts |
0 % |
< 5 5-10 10-20 > 20 |
No . of accounts |
12 |
|
|
|
|
|