SAMPLE DESCRIPTION
SAMPLE DESCRIPTION
Our sample consisted of 576 WeChat and CCR CSR WeSupport platform users , of which 276 ( 48 %) are male and 300 ( 52 %) are female . There is no statistical difference between the number of male and females . For this study we tested all variables by gender and displayed results where a statistically significant result for gender disparity was found .
61 % of the respondents are married , of whom close to half ( 47 %) have young children under six .
1 ) Locations
Chart 1 : Location of respondents
74 % of the respondents of the survey are located in three provinces / municipalities in China : Guangdong , Hubei and Chongqing ( Chart 1 ). The majority of respondents grew up in the countryside before they turned 16 ( Chart 2 ). For the purpose of this study , we looked at the variances between these rural migrants in terms of their usage of WeChat and CCR CSR ’ s WeSupport platform and the different impact those online tools might have on them .
Others 151
Chongqing 78
Guangdong 178
Hubei 169
Chart 2 : Where respondents grew up before age 16
Countryside 69.0 %
Town 18.8 %
Medium or small size city
Big city
4.0 %
8.2 %
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 %
8