CCR CSR WeChat Study | Page 10

PURPOSE OF THE STUDY
METHODOLOGY
A Study on WeSupport , a WeChat-based Learning Platform

PURPOSE OF THE STUDY

The ultimate goal of this study was to understand the initial impact of CCR CSR ’ s WeSupport eLearning platform and to assess the degree to which this WeChat-based learning platform responds to the needs of China ’ s migrant workers . In order to attain this goal , we aimed to 1 ) understand the characteristics , online habits and interests of WeSupport users , especially rural migrant workers ; 2 ) measure the effectiveness of WeChat in helping migrant workers integrate into society ; and 3 ) evaluate the initial impact of the WeSupport platform on workers ’ life and work .
The first objective of the research was to capture the progress of the WeSupport platform against the following indicators :
• Improved remote parenting skills of migrant workers
• Improved knowledge of new / future parents about early childhood development ( ECD )
• Improved life skills of young / juvenile workers including communication , problem solving and decision-making
• Improved skills of line managers in dealing with young migrant workers

METHODOLOGY

1 ) Research Design
CCR CSR implemented both quantitative and qualitative research in order to evaluate the progress towards the above-mentioned indicators . CCR CSR conducted an online survey with the subscribers of the WeSupport public account on WeChat . In order to obtain more in-depth information that was not captured through the survey , CCR CSR also conducted in-depth interviews .
a . Online Survey
The sampling frame was 100 % of the subscribers of the CCR CSR WeSupport platform . The survey questionnaire mostly included quantitative questions focusing respectively on parent workers , young workers and line managers . The questionnaire also included general questions about participants ’ background , WeChat usage and psychological wellbeing .
The questionnaire was expected to take about 10 minutes to complete and aimed to cover no less than 500 users . In order to encourage enough subscribers to complete the survey , we decided to reward the first 500 participants with instant transfers of “ red envelopes ” to the sum of 30 RMB each .
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