CAPITAL: The Voice of Business Issue 1, 2015 | Page 84

Capital’s links to one of t
WORDS BY

Barry du Plessis

W

hen it comes to fast-food
restaurants, the internationally
successful Nando’s is probably
one of the hippest. Its image is
driven by a clever communication strategy
that is always topical, often irreverent, and
sometimes outright provocative. More than
one of the company’s television adverts
has been pulled from the airwaves over
the years, like its “Diversity” commercial,
which commented on xenophobia in South
Africa; and its “Last Dictator Standing”
commercial showing “Robert Mugabe”
reminiscing over the good old days spent
cavorting with past dictators.
Regardless of how you feel about Nando’s
ads, one thing they are not is forgettable.
Recently, Capital discovered that Nando’s
SA’s general manager for marketing
communications, Lindani Mnyandu, hails
from the city with the world’s longest
Nando’s branch name — Pietermaritzburg.
So we decided to ask this “hometown girl
who made good” what it’s like to work
for one of the world’s hottest marketing
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| Issue 1 | Capital

Nando’s SA’s general manager for marketing
communications, Lindani Mnyandu, grew up in
Pietermaritzburg and says the city had a big impac
her life. PHOTO: Supplied.