CAPITAL: The Voice of Business Issue 1, 2015 | Page 48

URBAN RENEWAL What is urban renewal? URBAN renewal can take many forms. It can involve urban management — as aspects of Msunduzi’s Pietermaritzburg Urban Renewal Project (PURP) highlight through its enforcement of bylaws and other similar measures — or it could be driven by private prestige projects like the Maboneng Precinct in Johannesburg. This project has seen the eastern part of the inner city creatively reshaped by local investors to create a unique and energetic neighbourhood that has become a sought-after area for entrepreneurial, creative and cultural production. Urban renewal could even take the form of a joint initiative between the three spheres of government, the private sector and community-based organisations, as with the 2009 UN-Habitat Scroll of Honour-winning Alexandra Renewal Project. Just as everyone sees a city differently, people have diverse ideas of what urban renewal should be. To get ideas on what Pietermaritzburg residents might like to see form part of urban renewal here, Capital asked people from Pietermaritzburgbased organisations for their take on urban renewal in the capital of KwaZulu-Natal. Gareth Roberts, Area Manager Midlands, Master Builders Association KwaZulu-Natal. PIETERMARITZBURG has always had a proud building and architectural heritage and is recognised for its historic buildings. Any urban renewal programme would need to take into account the restoration of these grand old structures to ensure that the city does not lose its identity. As the area becomes a greater attraction, avai lability of parking will become increasingly more challenging and lead to traffic congestion, which people generally try to avoid. Allocation for additional parking has to form part of the strategy. There are thriving micro businesses to consider, such as street or informal traders who add value to the local economy by providing employment. This could be promoted by establishing better facilities for them. The challenge is to progress with urban renewal in a manner that is relevant to our economic environment. 48 | Issue 1 | Capital Brian Zuma, marketing and communications manager at Maritzburg United Football Club, and former marketing and communications manager for Msunduzi Municipality. I WOULD like to see Alexandra Park getting a serious facelift to turn it to a real park so that it is conducive for families to go out to rest, relax or play in a beautiful park with trees and flowers — and which is safe. A park must be therapeutic. That park is very busy, especially on weekends. A well looked after park would contribute immensely to urban renewal. A lot has been said about cleaning the city. That is a very prominent item on the Pietermaritzburg Urban Renewal Programme. I think for the municipality to be able to achieve that, a public cleanliness awareness programme needs to be put in place with the sole intention of educating the public to be active participants in keeping the city clean. We need to shed the “us” (public) and “them” (municipality) mentality. We are all in this together.