CANNAINVESTOR Magazine September / October 2016 - Page 70

A SOCIAL SHIFT IS UNDERWAY.

Unlike other media properties in the cannabis industry, Civilized targets and effectively reaches a high-value demographic, broadening its appeal to casual cannabis consumers and non-consumers alike.

From day one, its core demographic has been productive, motivated professionals – executives, entrepreneurs, politicians, and artists – skewing male, aged 25-55. They are well educated with successful careers and disposable income to spare. For this audience, cannabis consumption does not define them, but it’s a part of their lifestyle, balanced with many other interests

DEMO AT A GLANCE.

THE CHANGING FACE OF CANNABIS.

Civilized commissioned a general public poll of more than 1,000 American by Environics Research in April 2016.

The poll results aligned closely with the attributes of its core demographic – demonstrating the face of cannabis has evolved from the stereotypical ‘stoners’ portrayed in mainstream media.

60% are married or living common-law

51% have children under 13 years of age

82% have some or have completed post-secondary studies

51% are professional/ executive/managerial

62% own their own home

42% earn over $75,000/year

Since launch, Civilized.life unique page views have increased an average of 37% month-over-month.

65% male

81% between the

ages of 25-55

22% from Canada

66% from the U.S.

34% return visitor rate

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