CANNAINVESTOR Magazine September / October 2016 - Page 23

It all starts with developing marketing and investor focused materials to properly position a company to the investment community and the media, describe its growth strategy and growth prospects, set and control investor expectations, and provide the reference platform for future reports, press releases, and communication to the Street. At Viridian, we work with our clients to create a detailed company report, which is a tool to create and execute the company’s IR and PR program in order to enhance visibility, valuation, and awareness. We believe that a solid IR and PR program should include:

Industry/Investor Conferences: Scheduling speaking and presenting opportunities at cannabis and hemp industry and investor trade shows in New York, Chicago, Colorado, Las Vegas, San Francisco, and other locales.

Public Relations: Developing and driving media coverage in leading industry and mainstream media outlets, including:

•Forbes

•CNN

•CNBC

•Bloomberg

•Fortune

•Institutional Investor

•Equities.com

Investor Roadshows: Scheduling investor roadshows with a strong network of cannabis and growth oriented funds, family offices, and high-net-worth investors in order to broaden and strengthen the company’s investor base, both for the public stock and for private placements.

Quarterly Investor Conference Calls: Preparing for, scripting, and scheduling quarterly investor conference calls.

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Companies Need to Develop a Solid Investor Relations Program!