CANNAINVESTOR Magazine June 2016 | Page 50

BUT DOES ALL THAT ANALYSIS AND RESEARCH REALLY PAY OFF ?

BUT DOES ALL THAT ANALYSIS AND RESEARCH REALLY PAY OFF ?

I can only share my experience . After hundreds of hours of research and analysis and the intent of investing ( not trading ), I can truly say that five of my own holdings are included in CAN- NAINVESTOR Magazine ’ s ( April issue ) Top 20 and another is included in the five stocks to watch . I wanted to diversify and not spend more than $ 5 on any stock in this industry and ideally below $ 3 . I bought two pharmaceutical companies , two LPs , a social media tech play , and three from the Hemp side . When you factor in I did not want to invest in any company with a share price over $ 5 as well as some of the companies in that list with shares that cannot easily be bought , if at all , in my jurisdiction , I actually had 5 of perhaps the 15 or 16 that were within my parameters .
I intended to invest and not trade . I recognized the need to be nimble and I have sold positions in stock only to subsequently buy it back at a lower price effectively lowering my average share price . I saw an opportunity to profit on another stock on what I thought had the markings of a Dead Cat Bounce ( google it )! In a landscape undergoing dramatic Ecoforming , I recognized that I too needed to adapt to my surroundings and I evolved from being stuck in the Investor mindset to embracing both aspects ( Investor and when necessary – Trader ) and although I am long on the industry and currently on a few companies , I have accepted the need to exit positions completely and look at companies previously dismissed . The successful Retail Investor should think of themselves as part of this ecosystem and that they need to also adapt and evolve and not just be an observer . Being successful and “ long ” in the industry does not necessarily mean being loyal to any one company as there is not set it and forget it here . Time to test your metal . Following are two case studies .
Case Study 1 :
The Tinley Beverage Company ( OTC : QRSRF , CSE : TNY ) Tinley Beverage Company and their product that is on the brink of going to market is “ Hemplify ”. Unlike other companies with only press releases , there are orders for this product . Hemplify offers a unique angle for the marijuana investor . THC drinks and elixirs are among the highest-margin products in the industry , and hemp CBD drinkables offer an even larger opportunity because they are being sold in all 50 states in regular stores without requiring a prescription . Hemplify is a uniquely-positioned entrant in this interesting corner of the marijuana investing world . Its flagship product is the world ' s first fruit-flavored , sugar-free , potassium electrolyte and vitamin-rich drinkable CBD product . With sleek packaging and some initial celebrity buzz on Twitter , it ' s poised to take on the sports , recovery , hangover and general vitality markets . The Tinley Beverage Company , plans on launching THC drinks in similarly great-tasting and familiar consumer formats to take on the alcohol industry .
The research on CBD and THC in treating many conditions is compelling and there are more than 170 conditions listed on the website “ unitedpatientsgroup . com ” and the homeopathic / naturopathic and non-prescription treatment market is worth billions of dollars already and only expected to grow . When looking through that list of 170 conditions , many may be treatable with such a homeopathic approach . A recent news release titled “ Tinley Retains Madflower Creative Group and Creatrix Labs for Guerilla Marketing , Social Media and Sales ” and increased social media buzz suggests that the company may soon attract even greater attention as well as increased production and sales .
Case Study 2 : Canopy Growth Corporation ( OTC : TWMJF , CGC . V ) A CANNAINVESTOR Magazine Top 20 pick ! CGC is actually a holding company that has attracted institutional investors . One of their holdings , Tweed , is quite arguably the most recognized brand of marijuana in the world . Tweed has one of its core missions to expand globally as marijuana laws liberalize . Sounds well adapted to progress through the four stages of an industry !
Another one of their holdings in Bedrocan . Bedrocan BV pioneered medical cannabis in Holland and has decades of experience . They currently are undertaking one of the largest clinical cannabis studies in the world ( the EQUAL study ).
Snoop Dog is considered one of the most seven influential individuals of the industry and he is an investor in Canopy Growth Inc . and is listed as one of their partners . Snoop Dog is a pioneer in the industry and was the first celebrity to launch his own product line .
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