CANNAINVESTOR Magazine June 2016 - Page 35

The first rule of investing: don’t lose money. The second rule of investing: refer to rule one. Any early stage company involves some level of risk. The level of risk associated with direct hands on cannabis companies is inherently higher than companies that do not directly grow, process, sell or test the product. The distinction is purely based on what constitutes a direct violation of federal law. The Cannabis industry is a minefield riddled with unprepared and inexperienced entrepreneurs seeking capital to offer their goods and services. Trust that gut feeling if that the investment doesn’t feel right, doesn’t match the level of risk that you’re comfortable with, or you suspect something about the team and their history: walk away. The number of opportunities in the cannabis industry are countless at this point. Nic Easley, contributing writer and CEO of 3C has helped more than 70 clients design, start up, build, and optimize their cultivation and commercial cannabis operations. 3C uses science, research, and education as guiding principles, prioritizing ROI, profitability and shareholder value while recommending both socially and environmentally responsible practices. Nic’s scientific background, combined with over 15 years of agricultural field and biological experience offers the industry new possibilities of productivity, profitability, and professionalism. Over the past nine years - both in Colorado and nationwide - Nic has been asked to speak and keynote at multiple industry conferences and contributes to numerous industry publication. 35