Cake! magazine by Australian Cake Decorating Network November 2014 | Page 150

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First Place ~ Sweet Treats Advanced

Belinda Sullivan

"Biscuitry started out as a sea-change hobby when I moved back
from London to Australia in 2009. I was sure that, having had decorated iced biscuits for my own wedding in 2008, that there must be
people who are as passionate about biscuits as I am. I set about
perfecting my recipes and techniques, aiming to produce biscuits
that used quality ingredients, which tasted great and that looked
fabulous. I wanted people to talk about my creations! My graphic
designer and I spent weeks tossing about ideas for my brand and
in the end we thought "where art and biscuits meet" absolutely
summed up everything about Biscuitry.
With two small children under foot, I've gradually built my business
up to a thriving steady bespoke biscuit business. I work from my
home in the gorgeous little seaside town of Port Elliot, about 70kms
south of Adelaide.
The business continues to grow but I still make and ice the biscuits
in exactly the same way. Each biscuit is handmade and every single biscuit is made, iced and packed by me. The best part of my
business is helping my clients come up with designs for their event
and then producing the biscuits to suit. I've done such a broad mix,
from copying logos, collaborating with party stylists and other confectionary makers to come up with some fabulous parties for the
young and younger alike. My biscuits have been used for press
launches in Sydney, as place names for weddings and copious children's party favours.
I was thrilled to be chosen as ACDN decorator of the year, as I love
the idea that the word about biscuits is getting out there. The increasing number of decorators only proves my original idea, that
biscuits are just a fabulous way to say anything and everything."
~ Belinda