Cake! magazine by Australian Cake Decorating Network August 2016 | Page 75

Your designs often feature a combination of colours, techniques and textures. What is your favourite medium to work with? I most prefer using fondant appliqués to create patterns, textures or designs. There are SO many ways of doing this so the options and ideas are literally limitless. You can use cutters to cut them out, moulded pieces, extruded pieces, hand cut or hand shaped pieces, quilled pieces and so on. You can even manipulate cut outs to create new patterns or designs just by cutting or arranging them differently. Where do you find your inspiration? Most of my inspiration comes from home decor trends. I am also highly inspired by architecture, fashion, textiles and graphics. Almost anything can be made into cake form so inspiration is everywhere. What are your top three cake decorating tools? One, would be a strip cutter which is perfect for quilling or applying textural stripes to a design. Two, would be a fondant smoother which I use not only when I cover my cakes but to also quickly roll out fondant ropes or make something straighter or to flatten a piece. Three, would be a craft knife. What is your design process? Do your customers give you creative control or do you tweak their ideas? Most clients leave the final design up to me but they all have their requirements of course, based on the occasion or things they’d like to see on the cake. I will first think about what size the client needs for the cake, next what elements they want included, and finally any colours they specifically want. I come up with a quick idea in my head of what I want to do, then I will give them a description of the general idea of what it will look like and quote a price. When the order is confirmed, I sketch up my idea for my own reference. I do not colour it so I can make changes if necessary and I do not show it to the client either as the final design could change drastically. Some clients will ask for a sketch but I will only share it if not much is likely to change and only after they have secured their order with a deposit. Every client is different so this is just my general process when making cakes to order. When I make a cake for a personal project, it will follow along the same lines but with my ideas in place of the client’s, and is a lot looser in terms of the concept and is more likely to change more often because I tend to have lots of ideas and need to edit myself and determine what makes it on the final cake. Colours change a lot too unless colour is the main focus of the design. What are your top tips for someone starting out in the cake industry? My tips and advice would depend on why they are getting into this industry in the first place. If they just enjoy creating cakes that make other people happy, then they should strive to always try new things and learn new techniques so they can keep things fresh and create all kinds of awe-inspiring pieces. If they enjoy the creative side of the industry and thrive on the personal satisfaction of seeing a vision come to life, then my advice would be to try and always maintain creative control over the design and infuse your own aesthetic in every piece you do. Most clients are open to some changes so long as the key elements are included. One can lose their passion in this industry because some clients are so specific about what they want on their cake, or will even send you pictures of the exact cake they want so if you’re in it for the personal artistic satisfaction, you might have to turn down some of these requests or keep them to a minimum. What style of cake is your favourite to decorate? My favourite style of cake to decorate are ones with a nice play on textures, patterns and colour, accented with some simple sugar flowers. I like taking achievable techniques, and adding interest with the colours or the patterns used. Most of what I do, anyone can do...I just do them in a slightly unexpected way. Tell us about becoming a Satin Ice Artist of Excellence. Well, I have to say I was incredibly surprised, delighted, flattered and dumbfounded when I got the email from their Brand Ambassador asking if I would consider being one of their Artists of Excellence! I felt a bit like I was dreaming because so many of my idols were Artists of Excellence and I never thought I’d ever be on their radar because I am quite a small fish in the big scheme of things. I’d never been on TV, never published a book nor entered any competitions. I hadn’t even finish filming my Craftsy class at the time. In fact, my husband and I both laughed at the prospect that I would be in the same exclusive circle as Ron Ben-Israel, Mich Turner, Debbie Brown, Betty Van Norstrand and (at the time AoE) Buddy Valastro. And of course I had to say yes! It has been great so far since they are wonderful at promoting their AoEs on social media and I have been provided opportunities to do demos which is helping to improve my visibility. They even used one of my cakes as their Spotlight Cake on the main banner for The Americas Cake and Sugarcraft Fair in Orlando last September.