Chelsea FC
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behest. Other memorable away kits include a mint green strip in the 1980s, a red and white checked one in the early 90s and a graphite and tangerine edition in the mid-1990s. Chelsea's kit is currently manufactured by Adidas, which is contracted to supply the club's kit from 2006 to 2011. Previously, the kit was manufactured by Umbro (1968–81), Le Coq Sportif (1981–86), The Chelsea Collection (1986–87) and Umbro again (1987–2006). Chelsea's first shirt sponsor was Gulf Air, agreed midway through the 1983–84 season. Following that, the club were sponsored by Grange Farms, Bai Lin tea and Italian company Simod before a long-term deal was signed with computer manufacturer Commodore International in 1989; Amiga, an off-shoot of Commodore, also appeared on the shirts. Chelsea were subsequently sponsored by Coors beer (1995–97),
Autoglass (1997–2001) and Emirates Airline (2001–05). Chelsea's current shirt sponsor is Samsung who took over the sponsorship from their mobile division in 2007-08. Chelsea have the fifth highest average all-time attendance in English football and regularly attract over 40,000 fans to Stamford Bridge; they were the fifth best-supported Premier League team in the 2009–10 season, with an average gate of 41,423. Chelsea's traditional fanbase comes from working-class parts of West London, such as Hammersmith and Battersea, from wealthier areas like Chelsea and Kensington, and from the Home Counties. In addition to the standard football chants, Chelsea fans sing songs like "Carefree", "Blue is the Colour", "We all follow the Chelsea" (to the tune of Land of Hope and Glory), "Ten Men Went to Mow", "Zigga Zagga", "Hello! Hello!" and the celebratory "Celery", with the latter often resulting in fans ritually throwing celery. Chelsea do not have a traditional rivalry on the scale of the Merseyside derby or the North London derby; their West London derby with Fulham has not been as prominent over the years, with the two clubs often spending time in separate divisions. A 2004 survey by Planetfootball.com found that Chelsea fans consider their main rivalries to be with (in order): Arsenal, Tottenham Hotspur and Manchester United. Their rivalry with
Supporters and rivalries