Business First Digital, March 2017 Business First Digital Magazine, March 2017 | Page 8

ASG announces new partnership with Aisling Events

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elfast­based advertising and marketing agency , ASG & Partners , has today announced a new partnership with local event management specialists , Aisling Events Ltd .
This development comes as part of ASG ’ s ongoing strategy to establish a unique set of partnerships with a range of specialists , to offer clients of both companies an enhanced and comprehensive service . ASG , which has been a key player in marketing and communications in Belfast for almost 35 years , has established partnerships with a number of other specialists in digital marketing , app development , website user experience and digital advertising .
Aisling Events are specialists in creating and managing events which cover both the corporate and consumer arenas . Led by Connla McCann and Orlaith Carland , recent events include the Belfast International Homecoming , BelTech , the Aisling Awards , New York New Belfast and the eighth annual Golden Bridges Conference , which was held in Boston .
Vicki Caddy , Director of PR at ASG & Partners , said : “ Event management is an important part of the marketing mix and it requires dedicated time and expertise which we believe Aisling can bring to our clients . It needs supreme levels of organisation , an eye for the finest detail , as well as the financial skills to manage budgets and take a commercial approach . We have been

Macklin Care Homes honours long serving staff

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taff members at the family­run Macklin Care Homes in Northern Ireland have been honoured for their tireless work and dedication to the care of their residents over the last 30 years .
Almost 100 employees from five nursing homes within the group were recognised for their contribution to the care of 267 residents at an anniversary event at the Lodge Hotel in Coleraine .
Macklin Care Homes , which opened its first home in Northern Ireland exactly 30 years ago , now operates five homes ; Arlington in South Belfast , Park Manor in Dunmurry , Ratheane in Coleraine , Milesian Manor in Magherafelt and Leabank in Ballycastle .
The company employs 400 staff and at the 30th year anniversary event , the 91 employees were presented with a gift from Macklin Care Homes management to recognise their service , ranging from five years to 25 years .
Gareth Macklin , managing director , said : “ At Macklin Care Homes we place great value on our residents and staff and we pride ourselves on the excellent care we have
Connla McCann ( Director ) and Orlaith Carland ( Events Manager ) at Aisling Events Ltd , along with Vicki Caddy ( Director of PR ) and Sasha McKnight ( Deputy Head of PR ) at ASG & Partners .
impressed by everything Connla and Orlaith do and with their passion and professionalism , so when we were looking at who would be an ideal partner to enhance our Events capability , Aisling made perfect sense .
“ We have a number of plans for new , bespoke events , as well as opportunities to help to further build the profile and scale of some of Aisling ’ s already successful regular events and awards .”
Connla McCann , Director Aisling Events Ltd ,
long service . provided over the last 30 years . We deliver care with heart and that is delivered through the huge dedication of all our staff .
“ Some colleagues joined the company in more recent times while others have been said : “ We ’ ve worked very hard over the past 10 years to build a strong reputation in event management , specialising in awards ceremonies and conferences both in Ireland and the United States .
“ We take great pride in what we do and are really excited to be partnering with ASG to define exciting new opportunities in events and to be able to offer their advertising , design and PR services as part of an integrated marketing offering to our clients .”
Management at Macklin Care Homes with some of the company ' s staff who were honoured recently for
with us for 25 years of our journey . We would like to this take opportunity to say thank you to all our employees for their loyal dedication over the years and we hope we can continue to enjoy a happy working relationship .”
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