Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 3
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THURSDAY, 2 JUNE 2016
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Transform yourself to
stay relevant
by shawn liew
Digital transformation is irrevocably altering how we interact with one another, how
business is conducted, and perhaps most
critically, how consumer behaviour is shaped.
Technological advancements today are
exponential, and literally everything and
everyone are connected, says Gerd Leonhard,
futurist, advisor, author and filmmaker.
Dubbed as “one of the leading media
futurists in the world”, Leonhard presented
the joint Visionary Address at yesterday’s
BroadcastAsia2016 and CommunicAsia2016.
For the broadcast and media industries,
a new age of “broadbanding” has arrived,
as Leonhard explains: “What we are seeing
today is a convergence of broadband with
traditional broadcasting.
“Broadcast and broadband are coming
together to create over-the-top (OTT) and
live, on-demand content.”
Along with this convergence comes more
control for today’s discerning consumers.
“The idea of being able to control consumer behaviour is ending,” says Leonhard,
citing the example of the music industry,
where content today is “very cheap”, bordering on being free. “The music industry is not
selling the music anymore, it is selling the experiences surrounding the music,” he explains.
The same scenario is beginning to apply
for movies and TV shows, suggests Leonhard.
“When you have potentially six billion people
connected to the Internet, the cost of content
will be very, very low.
“The price point per unit will become
cheaper and cheaper.”
However, he warns that one must not be
blinded to the possibilities beyond business
models that have proved successful in the
past, because if you enjoyed a distribution
monopoly before, those days are numbered.
“Broadcasters are no longer the only
game in town, and they need to generate
new business models in order not to lose
your relevance.”
Where the definition of broadcast may
once have encompassed the transmission
of content to mass, undifferentiated audiences, staying ahead of the niche, instead of
being ahead of the mass market, represents
the future.
DAY
VISITOR COUNT 1 & 2
7,6 7 1
58% overseas visitors
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❝Broadcast and broadband
are coming together to create
over-the-top (OTT) and live,
on-demand content.❞
— Gerd Leonhard,
Futurist, Advisor, Author and
Filmmaker
• Continued on page 2
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Aspera drives globalisation of media supply chain
From the smallest start-ups to the
most established broadcast companies, file-based delivery is now
a core essential, and also illustrates
the globalisation of the media supply chain, says Michelle Munson,
CEO of Aspera, an IBM company.
Aspera’s Michelle Munson: “From
the smallest start-ups to the most
established broadcast companies, filebased delivery is now a core essential.”
She adds: “In the past two to
five years, cloud-based infrastructures, and over-the-top (OTT) video
services have also become more
ubiquitous.”
This calls for glitch-free playout
and negligible start-up time, conditions Aspera is looking to offer
through its FASPStream, a new
turnkey application software, and
an open video transport solution
for live streaming of broadcastquality video over commodity
Internet networks.
FASPStream uses Aspera’s FASP
bulk data protocol to transport
any live video source and provides
timely arrival of live video and data,
independent of network roundtrip
delay and packet loss.
Less than five seconds of startup delay is required for 50Mbps
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video streams transported over
250ms round-trip latency and 3%
packet loss.
One current user of FASP is
China’s national broadcaster CCTV,
which is using the solution to deliver live video to its OTT platform.
“We see growing interest in our
solutions in Asia, because the appetite
• Continued on page 2
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17/05/2016 17:28