Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 3

Eliminate Outdated Algorithms THE NEW AERO.10™ 3 Superior TV Audio Starts Here GBS Alliance Stand No. 5C4-01 German Pavilion Stand No. 5C7-06 THURSDAY, 2 JUNE 2016 Viewers are Listening.™ Shows organised by Official Show Daily published by Transform yourself to stay relevant by shawn liew Digital transformation is irrevocably altering how we interact with one another, how business is conducted, and perhaps most critically, how consumer behaviour is shaped. Technological advancements today are exponential, and literally everything and everyone are connected, says Gerd Leonhard, futurist, advisor, author and filmmaker. Dubbed as “one of the leading media futurists in the world”, Leonhard presented the joint Visionary Address at yesterday’s Broadcast­Asia2016 and CommunicAsia2016. For the broadcast and media industries, a new age of “broadbanding” has arrived, as Leonhard explains: “What we are seeing today is a convergence of broadband with traditional broadcasting. “Broadcast and broadband are coming together to create over-the-top (OTT) and live, on-demand content.” Along with this convergence comes more control for today’s discerning consumers. “The idea of being able to control consumer behaviour is ending,” says Leonhard, citing the example of the music industry, where content today is “very cheap”, bordering on being free. “The music industry is not selling the music anymore, it is selling the experiences surrounding the music,” he explains. The same scenario is beginning to apply for movies and TV shows, suggests Leonhard. “When you have potentially six billion people connected to the Internet, the cost of content will be very, very low. “The price point per unit will become cheaper and cheaper.” However, he warns that one must not be blinded to the possibilities beyond business models that have proved successful in the past, because if you enjoyed a distribution monopoly before, those days are numbered. “Broadcasters are no longer the only game in town, and they need to generate new business models in order not to lose your relevance.” Where the definition of broadcast may once have encompassed the transmission of content to mass, undifferentiated audiences, staying ahead of the niche, instead of being ahead of the mass market, represents the future. DAY VISITOR COUNT 1 & 2 7,6 7 1 58% overseas visitors APB is offering an Apple Watch in a daily lucky draw during BroadcastAsia/CommunicAsia 2016. WIN AN APPLE WATCH* Just drop your name card at its Booth # 4D2-27 at Level 4 and be present at 4pm for a chance to win the avant-garde watch in the daily lucky draw. *Co-sponsored by ❝Broadcast and broadband are coming together to create over-the-top (OTT) and live, on-demand content.❞ — Gerd Leonhard, Futurist, Advisor, Author and Filmmaker • Continued on page 2 3 Scan QR code to get your e-version Aspera drives globalisation of media supply chain From the smallest start-ups to the most established broadcast companies, file-based delivery is now a core essential, and also illustrates the globalisation of the media supply chain, says Michelle Munson, CEO of Aspera, an IBM company. Aspera’s Michelle Munson: “From the smallest start-ups to the most established broadcast companies, filebased delivery is now a core essential.” She adds: “In the past two to five years, cloud-based infrastructures, and over-the-top (OTT) video services have also become more ubiquitous.” This calls for glitch-free playout and negligible start-up time, conditions Aspera is looking to offer through its FASPStream, a new turnkey application software, and an open video transport solution for live streaming of broadcastquality video over commodity Internet networks. FASPStream uses Aspera’s FASP bulk data protocol to transport any live video source and provides timely arrival of live video and data, independent of network roundtrip delay and packet loss. Less than five seconds of startup delay is required for 50Mbps Introducing The Kula Range TM 4K/1080p/HD/SD/1ME/2ME From $17K Visit us video streams transported over 250ms round-trip latency and 3% packet loss. One current user of FASP is China’s national broadcaster CCTV, which is using the solution to deliver live video to its OTT platform. “We see growing interest in our solutions in Asia, because the appetite • Continued on page 2 The best value production switcher in the world at booth #5D3-01 www.s-a-m.com/kula 255x60 Kula Strip.indd 1 17/05/2016 17:28