Brand Book | Page 5

OUR PHILOSOPHY “With heart, we strive to build a creative community with both a passion for design and a compassion for one another.” OUR PURPOSE Our theme is always to “MAKE WOMEN LOOK AND FEEL BEAUTIFUL”. Christine focuses on only the most luxurious fabrications such as silk charmeuse, chiffon, and velvet. She also takes great care in ensuring that each silhouette is fit to perfection; enhancing femininity through drape, bias cut, and stretch lace application. Christine and her creative team pride themselves on their trend research each season. Colour, style, silhouette, fabrication and print are essential to every unique collection. Only the best possible palette is translated into Christine’s silk sleepwear and lingerie. It is important to Christine that the prints are exclusive, the silks are the softest, the lace is the finest and most delicate, so that each piece is a creation of beauty. “I LOVE TO MAKE WOMEN LOOK AND FEEL BEAUTIFUL” -CHRISTINE MORTON 3