BioVoice News March 2017 Issue 10 Volume 1 | Page 44

tech talk

getting back with an answer instantly , the other might be engaging till the client gets a response . As our associates work on addressing the problems we make every concerted effort to reassure them .
Q : How is your distributor network working ? Any changes there ?
We have network of channel partners and we communicate with them on an ongoing basis . The lead time for the product supply is important . Doing business based on the past trends is no more possible now . You need to plan in advance and forecast the future demands . Forecasting future market trends is the key to sustainable biosuppler business .
That is where the channel partners have to play a significant role . We are training them as well to make them sensitive to the industry ’ s demands . We are asking them to come out of traditional model and use analytics to forecast which helps us in understanding the visibility of product requirement . It helps to be better prepared and
44 BioVoiceNews | March 2017